Otherwise, similar terms can be assigned to a single list of canada cell phone numbers campaign. In general Campaigns contain ad groups. Ad placement, daily budget, and target markets are defined at the campaign level. Ad groups contain keywords and ads. The maximum CPT bid, keyword match type, and audience targeting options are defined at the ad group level. In practice, this means your campaign will include all branded keywords for example, your app name, while ad groups will reflect your targeting strategy and will be separate groups targeting new users, returning users, specific devices, or demographics.
Targeting all audiences is strongly recommended, at least initially, to avoid excluding users who have opted out of personalized ads. Structuring your Apple Search Ads campaigns in this way will help you easily track the performance of different campaigns and optimize them in a timely manner. You will also have full control over all your running campaigns and will not waste money on inefficient ads. Now you are ready to learn all the campaign types that make up this structure! Apple Search Ads Campaign Types The most effective method of categorizing keywords is to separate them by theme, which influences their match type and target.
Keyword match types Broad Match Ads run on close variations of a keyword and phrases that contain that term in whole or in part. Exact Match Ads will only appear for searches on an exact keyword, including common misspellings and plural variations. Search Match This Apple Search Ads Advanced feature automatically matches ads to a variety of related search terms. Used in Discovery campaigns. Discovery Campaigns The main goal of Apple Discovery Campaign is to find new, valuable and relevant keywords.
