In reality, it is difficult to conceive of an inbound marketing agency without branding work as part of a development and management strategy for the identity and image of any brand. Inbound marketing agencies run the risk of becoming a trend-setting company with the difficulty of providing added value to the target audience. However, there are very good inbound marketing agencies whose services can be more than sufficient for the interests and objectives of a brand.
Nowadays, branding is positioned as an SEO tool, offering quality content that responds to the questions and needs of a target audience. For SMEs and freelancers, it is vitally important to position yourself in the first results of search engines and align yourself perfectly with what your target audience is looking for and wants from you, knowing what they think, how they express themselves, where they are going, as well as their interests or hobbies.
An agency that only offers inbound marketing services may be able list of telegram users in france to generate good results for the client in terms of web positioning and lead acquisition, but without the branding part, it will not be able to convey a clear and well-defined brand image with which the target audience can identify.
With the reality of new digital marketing driven by easy access to the Internet and the growth of social networks, marketing 3.0 has expanded Philip Kotler's 4 P's (Price, Product, Place and Promotion) with the 4 new C's (Content, Context, Connection and Community) that have so much to do with branding and especially in the function of placing a context to the brand and generating engagement with your audience and turning them into regular customers and fans.
It is not easy to find an agency specialised in both things, inbound marketing and branding, with experience behind it, but what is certain is that both parts must go together and work in parallel on the same digital strategy to achieve success that lasts over time and is able to enthrall and transmit a solid brand image associated with specific values that we want our target audience to perceive and identify with.
