To make your B2C marketing strategy even better, try integrating video marketing. It doesn't necessarily mean a big-budget production.
One of the biggest entertainment YouTubers, Mr Beast, has stated in some interviews that, although he could afford to turn his videos into cinematic masterpieces, he prefers a handmade touch because his audience prefers more personal vibes.
There are other examples of this. Take Kylie Jenner's YouTube channel. It's essentially the YouTube channel of the cosmetics brand, but because it looks like Kylie's personal channel, the videos look less like advertisements.
Now you are probably wondering how to start video marketing. The 2 main ways are:
Search outside your segment
Let’s take a look at the case of Duolingo. No one oman telegram users mobile phone number list expected a language learning app to create content using current TikTok trends and internet memes. However, Duolingo decided to take that leap and now has over six million followers on TikTok, with videos regularly getting hundreds of thousands of views.
Half the time, the videos aren't about learning a language. They're just silly videos that include the Duolingo owl, which spreads the brand to as many people as possible.
What you can also do is create explainer videos of your products/services. These will complement your marketing efforts with great and easy to understand visuals.
So don't be afraid to take a risk. It could take you to heights you never knew existed.
B2C video marketing marketing strategies
Improve your digital PR strategy
It’s the perfect way to introduce your brand to potential customers where they already spend their time, such as reading online publications, news, or browsing social media.
Here are some examples of digital PR strategies:
