When you include list-unsubscribe headers in your messages, the email clients like Gmail, Outlook, and Apple Mail will add an “Unsubscribe” link or message at the top of your emails.
So really, the list-unsubscribe header is like the opposite of israel phone number material burying your unsubscribe link at the bottom of a message in light gray text.
List-unsubscribe is a standard feature in GMass, available on all plans. When you turn it on, you give the email clients (notably Gmail, Apple Mail, Outlook.com, and Yahoo) the ability to add an easy unsubscribe option at the top of your messages.
And yes, that can be a good thing — even if the idea of seeing wave after wave of unsubscribes is cold and frightening to your gentle bones.
Plus, if you’re a bulk sender (defined as sending 5,000+ emails per day to gmail.com addresses or a similar volume to Yahoo/AOL addresses), you’re required to have one-click list-unsubscribe in place.
In this article, we’ll cover the list-unsubscribe header in depth — both what it is, and why it can be beneficial to you. We’ll also cover how to set up list-unsubscribe in GMass and who should and shouldn’t use it.
