So, if you want to promote your fashion business and get potential customers, you can do it thanks to an email marketing campaign. For this reason, in this article we are going to show you 5 email marketing campaigns that can help you retain your subscribers.
What are the benefits of email marketing for the fashion sector?
BluCactus - emailEmail marketing has become one of the most effective communication channels for companies in any sector to interact with their customers and future customers via email.
That is why, before mentioning the fashion email marketing strategies that can be used in the fashion sector , these are some of the benefits that you will obtain by using this powerful tool with which it will be easier to retain your customers:
Helps convert visitors into leads effectively.
You can share relevant content with your subscribers.
Allows segmentation of your buyer persona.
It helps you maintain a more direct relationship with your prospects.
You will be able to analyze and measure the results of your campaigns.
What is the best email marketing strategy for the fashion industry?
To be honest, if you start your search you are likely to find many options for creating a fashion email marketing campaign . However, as digital marketing professionals, we will leave you 5 strategies that will help you achieve your goals:
Welcome campaign
BluCactus - emailIf you want to make a good chinese overseas africa phone number data impression on your subscribers, you can be sure that there is nothing better than a Welcome Email. Therefore, you can take advantage of the power of Email Automation to send a welcome message to the contacts that are added to your contact list automatically.
But that's not all, as the welcome campaign can also help achieve a greater impact on your campaign if you offer a discount or a gift to those who make their first purchase. Likewise, this is a great opportunity that you cannot miss to make them aware of your store. And as an additional recommendation, you can offer free shipping.
For example, Doppler is a tool that can be used to create Email Automation campaigns in a matter of minutes, and you can create a free account to learn more about its benefits.
First purchase promotion campaign
Although the Welcome Email has its benefits and serves to attract the attention of subscribers, it is essential that you have more strategies to attract those users who, although registered in your database, have not made the decision to buy from your store.
So, let's be clear that discounts and promotions are not the only options you will have to win over your audience. Ideally, you can highlight the differential advantages that your brand or business has, and these could be:
The colors.
The variety of products.
Shipping facilities.
Payment options.
The possibility of returning the goods.
Following this, if you have an online store with your subscription form, you can request relevant data such as age, sex and birthday, to find out additional information about each of your contacts. This way you can send personalized offers, and it is an action that will add value to your business .
We cannot close this point without first giving a tip. When using discount coupons, do not forget to limit their validity period and communicate this to your subscribers. The clearer you are in your terms and conditions, the less inconvenience it will cause between you and your customers.
Buyback campaign
BluCactus - emailThis is a very simple type of shipment in terms of planning, and all thanks to the fact that you will have already obtained important information from your customers. Therefore, at this point you will already be able to know which products attract their attention the most, or at what time of year their purchases increase.
Likewise, you will know if they need a financial incentive to make their purchases, you will know their sizes, preferred colors, payment methods, and much more.
The reality is that any data you manage about your customers is very valuable, so creating a personalized campaign will be a process that involves very simple steps. Therefore, take advantage of this information by sending the following email marketing campaigns for fashion :
Offers on products that can be consumed regularly.
Recommended products based on your latest purchases.
Promotions with the credit cards you have.
Birthday or anniversary gifts for clients.
Reminders when promotions that may be of interest expire.
Similarly, a tip that will be very useful to you is to add GIFs to your clothing email marketing campaigns in order to show the models or the different colors of your products.
Newsletter
BluCactus - emailThe newsletter can be sent periodically, i.e. weekly, biweekly or monthly. This way you can keep in touch with the members in your database.
The purpose of the newsletter is to keep both your clients and prospects up to date with the latest news regarding your company and the sector in which it operates.
Finally, to make your newsletter more effective, you can include products that have been the most popular this month, those that have sold the most, or those that you currently want to sell. In fact, you can offer them at a special price or add them to a prominent place.
You can also add articles with tips that are useful for your subscribers to your newsletter if you have a blog. If you don't have one, you can also add tips about fashion or events related to your sector.
Did you like this post?
Blucactus Arentina - contactIf you are still hesitating about doing fashion email marketing , review all the possibilities available to you to make a successful campaign.
Nowadays, this tool will bring many advantages to your company, and if you don't know where to start, at BluCactus Argentina we can help you with the strategy you need to make your fashion brand visible. You just have to contact us and we will be happy to assist you.
