Therefore, thanks to all the advantages that this great tool can provide, it is important to know how much it costs to start an email marketing campaign.
What is email marketing and what is it used for?
Email marketing is a great tool for communicating digitally with clients and leads, by sending emails to a specific contact base. The most interesting thing of all is that sending these emails can have different purposes.
For example, they can be used to present a new brand or product, as well as to carry out mass promotional communications. As a result, email marketing has become a highly effective tool, and this is thanks to digital transformation.
Nowadays, we can see the volume of messages we receive on a daily basis, which is why email has become characterized by its potential to attract the attention of consumers or potential customers. Also, this tool has been so successful because an email can be checked from a computer or any mobile device, and because it is much more personalized than a banner, a pop-up window, or a post that appears on social networks.
Therefore, email marketing:
It allows you to have a permanent communication channel.
Encourage new customers and maintain the trust of current ones.
Helps promote brand recognition.
How much should I charge for email marketing?
BluCactus - email marketing campaignOne form of digital marketing is email marketing , and this can be integrated with inbound marketing to attract and retain an audience, or it can be used independently through a specific campaign. Therefore, many marketing agencies offer both services in one through packages. One way to ensure the success of your online presence is to opt for packages like these, which offer you comprehensive solutions for your business and your long-term digital marketing plan.
So, let's look at what email marketing plans often include along with inbound marketing:
Optimizing marketing strategy.
Lead capture.
Study the key words.
Development of advertising announcements.
Developing SEO articles for your website
Monthly traffic report.
Now, based on what is offered in each female phone number data package, specific prices will be set, since they may also vary depending on the marketing agency selected for this service or other variables:
Entrepreneur package: starting at $6,100 MXN
Business package: starting at $9,800 MXN
Customized package: This package is ideal for companies that want to differentiate themselves from the competition. Likewise, although it includes the services mentioned, its price can be adapted if other elements are to be included. Therefore, depending on the objectives to be achieved and the number of strategies to be developed, a customized email marketing plan could range between $1500 MXN and $14,900 MXN.
How much does it cost to start an email marketing campaign?
For an email marketing campaign where no other type of service is taken into account, the costs will be related to the number of subscribers:
1 to 1000 subscribers: $100 MXN.
Up to 20,000 subscribers: $1,150 MXN.
Up to 100,000 subscribers: $1,850 MXN.
These would be the approximate prices for an email marketing campaign, taking into account that there are some factors that are also related to the final price:
BluCactus - email marketing campaignNumber of Subscribers When calculating the costs associated with a marketing campaign , the first thing you need to know is the number of subscribers you will be sending to.
The number of emails you want to send Depending on the number of emails you want to send or the frequency, the marketing agency you hire will be able to give you an estimate of the cost of your campaign. Also, you should take into account the fact that each agency will have its own set price.
The quality of your email list When your email list is made up of inactive people, it is important to take enough time to clean it up in order to obtain better results. Likewise, there are platforms that can do this for you, and in this way you can have a better email marketing campaign.
BluCactus - email marketing campaignThe frequency of your campaigns The frequency of your email marketing campaigns will also have a lot to do with the price you have to pay. By this we mean that if you decide to send a monthly newsletter, it will be cheaper than sending several weekly newsletters.
The email marketing platform This point will also be a determining factor in setting a price for your email marketing campaign. Also, most marketing agencies will set an estimated price per package, so you can choose the one that best suits your company's needs.
Email design The more complex your email design is , the more expensive it will be. However, even though there are platforms with free templates, it will never be the same as having a custom one. So in the end, the investment will be worth it.
Did you like this post?
BluCactus - email marketing campaign - Ken SchrenkWhile it is true that email was one of the first digital means of communication, it remains relevant due to its accessibility, as millions of people can access emails on a daily basis.
Likewise, although there are many strategies that you can add to your company's marketing plan, if you rely on email marketing you will achieve favorable results and you will notice that your investment has not been in vain. Therefore, if you do not yet have this means of communication to connect with your target audience, you still have time to look for a professional marketing agency to start your campaign.
At BluCactus Argentina we can help you create an effective email marketing campaign for your company. We also adapt to the corresponding forms so that your campaigns are not considered spam and reach the user in a natural way, to show your brand and products.
