“If you’re not good at social media, for a large majority, truthfully, it means your product won't be seen by the masses.”
So what’s the solution for overwhelmed marketers?
First, recognize that “founders tunisia telemarketing database need to be the microphone for those brand wins.” Smithwrick acknowledges the inherent challenge: “when you’re a founder, you’re running the company.” But can you “take 30 minutes and say, look at all the wins my team sent me in this email — how can I turn this into content?”
It’s a muscle, Smithwrick tells me. And you know what they say: Never skip leg day.
“Train that muscle. Because you don‘t have to run an ad to get leads. Your organic channels can be a lead generation flywheel — you just have to let people know about the amazing work you’re doing.”
This Week’s Question
What’s a marketing strategy or trend that you think is widely overlooked but has high potential for impact right now? —Lindsey Gamble, Creator economy consultant; Creator of the Lindsey Gamble newsletter
This Week’s Answer
Smithwrick: One strategy I think is often overlooked is using social media to drive exclusive offers directly within the community you’ve already built. For example, teasing a promotion through Instagram Close Friends can give you a sense of traction before launch.
Tools like ManyChat also make it easy to create DM-only offers that feel special, such as “DM me ‘KEYWORD’ and we’ll send you our bundle pack before the public sale.” I’ve even seen brands experiment with Instagram broadcast channels, dropping discount codes for whoever acts first, turning promotions into a game of speed and scarcity. These approaches not only reward your most engaged followers but also create urgency and exclusivity, all without needing a traditional LP.
Next Week’s Lingering Question
Smithwrick asks: What's a creative hot take that will make a marketer second-guess how they work with creatives?