Direct to Consumer and direct sales to the consumer

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Consumers are increasingly demanding, dynamic and digital, so brands have to be constantly innovating and staying up to date to keep up. Nowadays, there are brands that have difficulties in getting their product directly to the consumer. This is what is called Direct to Consumer , a form of sale that is becoming quite important in the business growth strategy of brands.

At Mediapost we tell you what Direct to Consumer and direct sales to consumers are . In order to work on Direct to Consumer campaigns, you first have to modify the entire product supply chain.

What is Direct to Consumer (D2C)?
Direct to Consumer is the direct sale to the paytm database consumer without going through third parties, that is, it involves eliminating intermediaries when sending the product to maximize profits.



One of the advantages of this model is that it strengthens the relationship between the brand and its consumers, as it is direct and helps to build loyalty. But it does not only have this advantage:

Greater customer insight : By cutting out the middlemen, brands can communicate directly with their customers and hear their opinions first-hand.
Greater exclusivity in products : as it does not have a distributor, the brand has complete freedom to launch offers and promotions, carry out any action and decide the final price of the product.
Image control : the brand has complete control over its image, so it will attract customers who identify with what it conveys and its values.
Database control : The brand has all the information about its audience, which helps it create segmented campaigns and discover new trends and customer needs.
Importance of Direct to Consumer in relational marketing
Relationship marketing is about creating consistent and long-lasting relationships with customers. Direct to Consumer is a good way to achieve this, as it helps strengthen relationship marketing strategies. Here are some reasons why D2C favors relationship marketing:

Direct and meaningful relationships.
Flexibility when adapting to demands.
Full understanding of the customer experience.
In addition, D2D has helped us to better understand consumer data, to be able to analyse it and take advantage of it to create exclusive and personalised communications, as well as to keep the connection alive and generate engagement.

To make it all work, you need to have a dissemination plan that reaches the target audience and reinforce them with an omnichannel communication strategy.