lly, the “Halloween” festival was of interest to very few people, and a study by “ Google Trends ” confirms this. Since 2005, searches for this festival have begun to climb positions.
Shops and commercial premises began to celebrate different parties with themes related to the fear associated with the “party”, and so from one year to the next this date known as Halloween began to be incorporated into our calendar. From here, companies began to realize the great niche market to be exploited that this party represented, more and more each year, hence the expression “ eCommerce and Christmas : a relationship that begins in October”.
Along with this, specific commercial gambling data philippine phone number campaigns began to be carried out , and even specific products because every year more is spent, which has made costume manufacturers have another hot date on the calendar. During these dates, companies carry out actions such as contests and raffles on social networks in which participants must interact with the brand .
One of the simplest and most applicable marketing ideas for this type of party is launching special offers or discounts for followers on social networks , as well as publishing a “ newsletter ” in the days leading up to it, in order to show potential customers our discounts for that day.
On the other hand, as we have mentioned before, the creation of related events that generate an experience, make the brand known, and above all, generate trust with our potential clients.
Continuing with the marketing actions that companies usually carry out on Halloween , there is also the publication of content on blogs, an occasion that is often used to give life to blogs by updating them with original and current content and always trying to relate it to the holiday.
Furthermore, email marketing is always a good option for distributing this type of offer, taking into account that without requiring a large investment, you can make your products, services or offers known to a certain group of people who otherwise might not get to know about them.
Finally, it should be noted that Halloween is increasingly becoming a holiday followed en masse by Spaniards, causing companies to increasingly study this date in order to set objectives and achieve them through the marketing actions mentioned above.
And you? How do you celebrate Halloween? Tell us on social media!
How to take advantage of halloween in your business?
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