Here we will review the most effective promotion channels , both offline and online , so that you can take them into account when designing your ios phone number data strategy and campaign briefing . It goes without saying that a good promotion strategy must include a combination of several channels to achieve maximum impact.
But first, a note. Brand events can be broadly divided into two groups . Those in which the promotion is aimed at a mass audience . And those in which it is focused on a limited group of guests . Depending on this, we will choose one channel or another.
Radio and TV
Let's start with these traditional, expensive and increasingly obsolete mass media. Why? The new generations prefer the two-way nature of online communication to the role of passive spectator to which conventional advertising forces and reduces us.
However, in some cases, radio can be effective in offering concentrated information about an event. Dates, location, ticket sales, etc. And we are not just talking about commercials. This information can be offered as advertising integration agreed with the presenters of the programs aimed at the audiences that interest us most.
As for TV, the current economic reality leaves most brands with no budgetary margin to promote their events through television commercials. The exceptions are very specific and are related, above all, to the world of entertainment.
Outdoor advertising and street marketing
They can work separately or as complementary tools . Outdoor advertising can include a wide variety of media and street furniture options that allow you to give free rein to your creativity. Billboard circuits, public transport shelters, canvas and vinyl, screens of all types and sizes , and so on. These media help to considerably increase the visibility of your brand event and reach a wide variety of audiences. Especially if strategic locations with a high traffic of people are chosen.
Outdoor advertising can be reinforced by street marketing actions such as activations, performances, guerrilla, etc. , which involve the public and make the information about your event more tangible. But even more importantly, they offer endless possibilities for creative differentiation . In an environment saturated with all kinds of information, this is a great plus.
In addition, street marketing actions are the most direct and cost-efficient way of getting branded merchandising (such as bracelets, t-shirts, badges, tote bags , etc.) to your audiences, a complementary promotional tool that is very effective in the case of mass-market brands.
Chanel corporate event
Press kit and direct invitation
When it comes to 'centering the trio' there is nothing like a direct and personalized invitation. Exclusive launches and presentations or protocol and institutional events, whatever the reason for the invitation, a personalized invitation, whether physical or by email, guarantees us extra attention from the recipient .
And if what we want is for the media to cover our event, a press kit is a good way to channel communication in a creative way . In addition to the invitation and the obligatory press release, it usually contains a gift or a special piece of merchandising that provides the necessary additional nuances to the tone we want to convey.
Influencer marketing
A tool that works both for mass gatherings and for more targeted communication . It has not been long since this relational model burst into the top of marketing tools. But it has undoubtedly done so in style, occupying the top positions for its effectiveness , and the levels of trust and attractiveness it generates for the public . The only thing you have to do is find the right key, that is, find the influencer profile that best mobilizes your audience. And if you can't do it, you can always turn to one of the agencies specialized in influencer management . Currently, there are many on the market to respond to the growing demand for this service.
