Include demographic information:
Fundamentals like job title, age, income, family, education, etc. (get a conclusive list of persona research points here).
Observe their behavior and feelings: What are their preferred information channels? Behavior patterns? Motivations? Goals? namibia telemarketing database Fears? You can only create content that‘s personalized when you understand who you’re talking to and what their desires are.
Aggregate all of the data possible: Customer insights are lurking in your website analytics, product reviews, customer feedback, support tickets, etc.
Consider the customer journey: Effective buyer personas evolve as the customer moves through the buying process. Top of funnel concerns are different from bottom of funnel concerns.
Weigh generational trends: Age can be an arbitrary number, but grouping customers based on generation helps you understand shopping trends and preferences.
Ask your customer base for insights: Companies with big budgets can pay for focus groups. Smaller marketing teams can invite happy customers to do surveys or open-ended customer interviews.
Update personas regularly:
Your customers are changing constantly. Routinely evaluate if your persona is still accurate or if new trends, data, customer feedback, touchpoints, etc. can enhance your company's buyer persona.
Every successful buyer persona represents hours of thought and care, and we can help expedite the process with our free templates.
Ready to make a persona for your marketing and sales teams? Use our video tutorial below as a guide, plus download our free templates or use our self-guided persona generator to make progress right away.
Get obsessed with customer personas.
A good buyer persona is going to give your entire team a better understanding of the customer, help them create better content that improves the customer experience, and help potential customers along in their decision-making process. It's a win for everyone.
Buyer Persona Templates