Santander has launched a global competition for its creativity and media accountsMohedano Cuadrado: “We are looking forward to starting to discuss paytm phone number data their ideas with our friends in the countries and the different agencies to support us in a new operating model that integrates the different disciplines.
The show started yesterday,” Bernabé Mohedano Cuadrado, vice president of marketing for the bank, wrote a few days ago on his LinkedIn account. “We are putting out a call to the main global communication groups to compete for the unification of our creative and media accounts. The challenge is part of our strategy towards One Santander. A transformation program led by Ana (Botín, president of the bank) that began by organizing our business into five large global units and that is crystallizing in the rest of the areas.”
According to Mohedano Cuadrado, who is also well-known in Spain as a novelist, the project, called One Agency, is one of the main ones that Santander's marketing department has: "We are looking forward to starting to bounce ideas off our friends in the countries and the different agencies to support us in a new operating model that integrates the different disciplines, is capable of taking advantage of our global scale and takes advantage of and consolidates the technological leap that our sector is experiencing," he stressed.
His conclusion could not have been more enthusiastic: “We are going to have a good time. Let's keep going!”
The concrete story
The economic newspaper Expansión was the only one to publish the information with data approved by the Santander bank itself.
“The Santander group, with a global advertising investment of more than 200 million euros per year, is launching a creativity and media competition,” says Expansión . “The selection process will end in early 2025. Santander is moving forward with its goal of transferring the global model to all areas of its organization. The bank, in line with the various moves it has been making to better exploit its scale, has decided to unify the advertising strategy throughout the group. Santander has launched an advertising creativity and media competition aimed at agencies and media centres, which will encompass advertising plans in all its markets.
