Two of WPP's PR agencies, Ideal and Axicom, have merged to create one global brand, Axicom, which will operate in Mexico, the United Kingdom, the United States, France, Germany, the Netherlands, Italy, Spain and Sweden.
With this merger, Axicom expands its expertise in the areas of content, creativity, data, strategy and planning. “Tech brands and those with a technology story are focused on the future, and they are identifying opportunities to innovate in the market,” said Matthew mom phone number data Lackie, Global CEO of Axicom. “Our teams are uniquely skilled at telling complex technology stories that not only create immediate business impact, but also establish a long-term reputation. With the addition of Ideal to Axicom, we can now bring that expertise to a more global audience for our clients.
For his part, Ricardo César, founder and CEO of Ideal, said: “Ideal and Axicom have many synergies: both agencies bring a strong DNA of innovation and creativity in public relations, while complementing each other geographically, in terms of clients and with a very close organizational culture. By combining the technological tools and experience of the two agencies, Ideal Axicom will further accelerate its ability to offer innovative and creative public relations, connected to the needs of clients and a new environment of communication transformation.”
Mariana Tuis, CMO of Ideal Mexico, will be responsible for the agency's operations in Mexico. She commented: “We are very excited about this new chapter for Ideal and I am very enthusiastic about taking on this challenge and continuing to build for companies that increasingly need more agile, disruptive and technology-focused communication services. We are committed to promoting innovative solutions that respond to the dynamic needs of the market and strengthen the presence of our clients in a constantly evolving digital environment.”
Ideal was founded in 2007 in Brazil with the aim of meeting the needs of companies for communication solutions in an increasingly digital and connected environment. Eight years later it was acquired by the WPP network, and in 2022 it became an independent WPP public relations multinational.
