However, creating engaging Facebook posts is like a good recipe. You need the right ingredients and knowing when and how to add them. 90% of local businesses advertising online only use Facebook. If that's the case list of algeria whatsapp phone numbers for you, you might find this guide we've prepared for you useful.
Let's go step by step.
To answer this question, it's worth clarifying one thing first: Facebook doesn't play dice. To determine which posts appear to each user and when, Facebook uses an algorithm called ' edgerank' . And how does this algorithm work?
Edgerank is based on three principles.
Age . If your post is old, it will not be visible to your followers. It is therefore a good idea to update the information from time to time, so that your post's ranking is higher. It may even be a good idea to repost a post that you are particularly happy with.
Affinity . This is the calculation of the interactions that a given user has with a given brand, but not the other way around. If the user constantly interacts with, say, a musical instrument store, it is most likely that said user will see more posts related to music, rock bands or music theory classes. In addition, Facebook uses a tracker called ' Last Actor' , which is responsible for reporting on the last 50 interactions of each user. This way, they make sure that, even if the user changes the guitar for cooking classes, they continue to receive relevant content on their wall. In this case, posts on a culinary theme.
Weight . Facebook is clear: curves are in fashion. A comment on a post counts much more than a 'like'. Thus, a post with many comments will 'weigh' more. This is to prevent a simple photo, which usually accumulates many more 'likes' than comments, from appearing as relevant content for users. The idea is that a good post should encourage your followers to comment. The more comments, the more weight. And the more weight, the more the post climbs in the Facebook ranking .
