If you’re writing about sustainability, for example, you might lean into earthy colors and clean visuals. If you’re luxembourg telemarketing database writing about tech trends, a bold, modern layout might be a better fit. The goal is consistency, not perfection.
Already have a website? Make sure your blog feels like part of it — visually and tonally. That means matching fonts, colors, and voice across the board.
Don’t forget to spend time pulling together your logo and your “About” page.
9. Write your first blog post.
Your blog is set up — well done! Now you need content.
While the design and layout are fun and functionally necessary, the content is what draws in your readers and keeps them coming back.
I’ll go into detail on this point later.
What makes a good blog post?
A good blog post is engaging and helpful. When you can people on the page entertained, educated, or interested, you’ll make the algorithm gods happy. Google rewards content that does well against its E-E-A-T framework — or content that shares experience, expertise, authority, and trustworthiness.
Remember that lived experience I mentioned above? This is where that comes into play.
For example, your introduction should hook the reader and make them want to continue reading while teaching them from your point of view..
Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing course.