Whether your technology company offers hardware, software, services or a solution, producing content that educates your customers can help them discover a need or a solution to their problem that your company can provide.
The key to making this work is to answer the customer’s bc data mexico package questions and help them make smart decisions about their purchase. Avoid having content that is totally focused on talking about your company; it should be of value to your industry and to the interest of your potential customers.
For example, if you are a company that sells server solutions, some topics that might work are:
How to increase information security on servers
A guide to identifying if the server lifecycle has ended
A video explaining how to install the equipment
Personalized shopping experiences
An informed buyer seeks a personalized shopping experience. In the same example of servers, the issues and consequently the information related to servers for companies with 15 people are different from those for an organization with 500 users.
The first steps to providing a personalized experience are to classify the different types of customers, the people involved in the decision, and to understand the purchasing process. While understanding the information is necessary, it is equally important how the process is managed and automated. By having systems and processes in place, your company will have the infrastructure to increase sales through upselling , cross -selling , and opportunity identification.
Sell additional products and services
A common mistake made by technology companies is to sell the core solution and leave aside complementary products and/or services or upgrades. This usually happens because this tactic is left to the salespeople and they focus on the opportunities that generate the most commissions, leaving aside those “small” efforts that in the total sum represent considerable sales volumes.
Based on the results of our technology clients, the inbound methodology helps increase sales by generating leads, providing personalized shopping experiences, and automating the sale of additional products and services. If you want to know more, download the ebook Inbound for the growth of B2B companies .
