Regardless of the size of your business and your current customer base, you always need an influx of new potential customers to take your business to the next level.
There are countless lead generation tactics you can employ — coming up with a great social media strategy, establishing a strong and positive online presence, investing more in your paid marketing, and more.
However, for these tactics to work, it takes a fair amount of time, effort, and of course, money. If you're running a small business or just opening a new store, you probably don't have a lot of extra cash to spare and need an effective tactic that's affordable. What you need is a lead generation quiz.
Lead generation quizzes are considered the hidden gem that can increase jordan phone number list your brand awareness and quickly expand your email list. They are easy to make and implement and will take your business to new heights.
Check out the steps to create a lead quiz that will boost your sales.
Steps to create a lead generation quiz
Interactive content, such as a lead generation quiz, can double the engagement levels of static content, but only if it's well-designed.
Even if you have the best quiz maker money can buy, you'll still need to do some manual work to create a quiz that increases engagement and generates leads.
While creating a lead generation questionnaire from scratch may seem like a daunting task, it's much easier than you think. You just need to follow three simple steps.
1. Think of an interesting topic
Naturally, before you start creating a quiz, you need to develop a theme that unifies everything. Otherwise, all the questions will seem random and meaningless.
To find a good topic, you first need to figure out who your target audience is. What are their likes and dislikes? Their hobbies? Their general interests? You probably can't attract a computer science college student and a senior citizen to the world of baking with the same type of quiz.
So, carefully consider who you want to attract with your questionnaire and find a topic that might be of interest to them.
The second part of the equation is coming up with a topic that is relevant to your business. It doesn’t have to be directly related to your products or services, but it should make sense. A topic like “Which country should you live in based on your taste buds?” would be suitable for a restaurant, maybe even a grocery store that sells international products, but it wouldn’t be relevant to a SaaS company.
Pay attention to the title. In general, about 8 out of 10 people will read just the title, while only two will click through to read the rest and take the quiz. You don't want to lose those two people because of a title that seems boring.
2. Choose the type of quiz
You can create several types of lead generation quizzes, and each will resonate with a different audience and be suitable for a different topic.
The most popular type of quiz is the personality test. You've probably seen some examples: “Which FRIENDS character are you?”; “Which Hogwarts house do you belong in?”; “What does your music taste say about you?”
Everyone has a certain belief about what their personality is and everyone wants to learn more about themselves and how they are perceived by others. Therefore, a simple personality quiz that tells them what they want to know can be quite effective in getting the attention of most Internet users.
Another interesting type of lead generation quiz is the question and answer quiz . The results are usually in the form of a score that presents the quiz's knowledge on the given topic.
It can be useful to check your audience's familiarity with your brand, product/service, or to see how informed they are about your niche in general.
You can use this type of quiz to see if your audience understands your business and if you need to find ways to keep them properly informed.
If you want to educate your audience, you can present them with a knowledge quiz . This type of lead generation quiz provides feedback after each question. You can use this to demonstrate your expertise and provide more value to those taking the quiz.
3. Find software that supports creation and sharing
The final step to creating a perfect lead generation quiz is finding a high-quality quiz maker. There are many different quiz makers on the market, some better than others.
To find the best software for your needs, you should look for useful features such as:
Easy to use interface
Ready-to-use templates
Question Library
Integrated lead forms
Integrated analytical tools
Customization options
Software support for all media.
The possibility of sharing on social networks
The last feature might be the most important. You need a quiz that is easy to share across all platforms and channels. Otherwise, your target audience won’t be able to access it.
General rules for creating quizzes
When you're creating your first lead generation quiz, you might forget some important rules and points. For that reason, take a look at some of the points you'll need to pay close attention to.
Quiz results must be positive
If you are using a knowledge quiz or a question and answer quiz, the results will likely be presented in the form of a score. This means that it is possible for a quiz to score poorly. Even a personality test can score poorly for some people.
But just because the outcome isn't perfect doesn't mean it can't be positive.
You don’t want your quiz takers to feel bad about themselves after taking it, as this can affect the way they think about your business. Plus, they’ll be less likely to share their results on social media and increase the reach of your quiz if they don’t like the results they got.
Therefore, make sure that the results of the questionnaire are as positive as possible. Do not criticize those who answer the questionnaires, or make them feel judged.
Notice the difference between “Your score is 0, you should go back to school” and “You got 0 points, but that doesn’t mean you can’t improve. Check out our beginner’s e-book and once you’ve read it, take the quiz again.”
The way you present your results can have a big impact on how your business is perceived, so be careful.
Delivers personalized results
Personalization is key to generating leads and converting them into loyal customers. Over 63% of customers view personalization as a standard service. Therefore, personalizing quiz results is critical to the success of this lead generation tactic.
To make the results look more personalized, you can't just have a simple 5-question questionnaire. You need more variety and more answer options.
Of course, you'll need to present the quiz results ahead of time, but try to prepare several possible outcomes. A little effort on your part in creating the quiz can make a big difference to the quiz takers and how they feel about your brand afterward.
Visual content is a must
Your main goal when creating a lead generation quiz is to make it practical and fill it with appropriate questions, answers, and results. But if the quiz is purely textual, it can become boring for the audience and cause them to abandon it halfway through.
Many quiz makers will provide you with a plethora of themes and templates that can enhance the visual appeal of your quiz, but that is not enough to capture the attention of your potential customers.
You need to break up the text with visual content. Images, GIFs, and even videos can make your quiz more interactive and engaging.
Just make sure the images are appropriate and relevant to the topic at hand.
Keep questions short and simple
Most customers take online quizzes while browsing their social media and enjoying their free time. Sometimes, this happens during a short lunch break or while waiting in line at the bank. Therefore, these users expect the quizzes to be entertaining.
If the quiz takes them half an hour to complete, it won't be entertaining. In fact, it might even make them feel like they're back in school and taking a math test.
So, to make your lead generation quiz engaging, make sure it is easy and dynamic. Keep the questions short and simple, and the answers easy to understand.
