When we talk about automation, we almost always think only and exclusively about attracting and qualifying marketing contacts. Marketing Automation has become an increasingly common tool in companies' lead capture dubai whatsapp number list strategies, especially in B2B where, as we said, purchasing processes are long and complex.
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But the implications of such a dynamic go beyond marketing. A good automation strategy is a fundamental advantage when it comes to increasing productivity, also for the sales team. Why?
Because it allows us to improve lead qualification automatically.
It helps us detect those opportunities that are more ripe for contacting a salesperson.
It allows us to detect areas of interest and makes it easier for us to segment the database.
It provides us with information about contacts through the content that they open, select and download.
Automation is a fundamental component of B2B Inbound Marketing due to the implications it has when establishing an agile and highly productive way of helping potential clients, leads, consume the information they need to move through the funnel without the need for a person to keep an eye on them.
inbound marketing guide
How to spot the best leads
When a contact downloads different premium content and fills out fields in our forms, they provide us with information about who they are and what their company is like. We can define in advance which of these characteristics will determine whether the contact works at a company that could be a potential customer.
