A hint: every second, more than 96,000 videos are viewed simultaneously. Did you guess it? YouTube is installed on the second step of the podium. The platform 's hegemony is indisputable in the video domain . The formats offered are varied: tutorials, films, chronicles, short films, clips... Faced with the 2 billion people who use it every month, many opportunities are hidden. YouTube Ads provides multiple ad formulas to improve your visibility on the Web .
What is YouTube Ads ? What ads are possible? Here is the ultimate guide created by a Google Ads and YouTube expert to understand the mechanisms of a tool that has become essential and the steps to create your first advertising campaign .
What is YouTube?
YouTube is a video sharing platform and social media. It was founded in 2005 by Steven Chen, Chad Hurley and Jawed Karim, then acquired in 2006 by Google. It allows Internet users to watch streaming videos. But its dimension goes beyond simple viewing. Visitors comment, rate, share, send... The interactions are very numerous, which makes it an advertising playground for multiple brands.
YouTube, a dynamic social network
To understand the interest of the platform, let's look back at YouTube's key figures in 2021 :
Number of users exceeding 2.2 billion worldwide
Availability in 100 countries and 80 languages
Over a billion hours of video watched every day
Nearly 500 hours of content posted every minute
YouTube confirms its position as leader in this market. Faced with such a phenomenon, we understand that this behemoth is positioned as the 2nd most visited site in the world. The presence of video in recent years in the advertising landscape has continued to strengthen. According to Hubspot, 78% of Internet users watch it every week. 92% of people working in marketing say that video is an essential element in their strategy. Building a video marketing strategy has become essential to attract future customers (and more used by companies than a Google My Business ad ).
The different video formats
When we surf the social network, we come across many types of videos. Each channel has its own characteristics. Here we list the most common formats:
Vlogs . These video blogs summarize moments of daily life, filmed simply to make them as authentic as possible. The YouTuber develops his thoughts and feelings.
Product review videos . Many people search YouTube for information about specific products or services.
Tutorials . These videos explain in detail the steps of a particular task. Makeup, technology, travel, automobiles… each subject lends itself to this step-by-step guide intended to guide the Internet user. You can consult those of our Internet advertising agency in Montreal to have access to tutorials on web marketing.
Gaming videos . Very popular, they gather millions of subscribers. The world of video games is developing on very different forms, from live filmed gaming experience to lifestyle.
Comedy videos . In the form of sketches, humorous scenes or short films, they can have a strong viral tendency.
Music videos . Every new song release must have its music video on the platform.
Many other formats exist: "best-of" (recommendations of the best products or services), "educational", "unboxing" (unpacking a product), testimonials, questions/answers, challenges... The only limit is the imagination of the videographers!
If we summarize YouTube, it is a dynamic social network with a large community , captivated by videos on eclectic subjects. 1 in 3 Internet users consult YouTube every month. As a brand or company, it is a wonderful opportunity to make yourself visible. The platform offers a dedicated solution: YouTube Ads.
What are YouTube Ads?
YouTube Ads advertising combines several types of video advertising formats to promote your products or brand to a target audience.
Trueview Instream and In-Feed Video Ads
Trueview is based on cost per view based on user choice. Advertisers pay for actual views, not impressions. Billing is triggered if the video is watched for at least 30 seconds (or the entire video for less than 30 seconds) or if the visitor interacts with it (for example, to go to your site).
Skippable InStream Ads
In this solution, the Trueview ad is shown as a video. It is inserted before, during or after the main video. An option is offered to the user after 5 seconds if he does not wish to continue playing the ad.
In-Feed Video Ads
This type of Trueview ad highlights your video in the suggestions made to the user. It appears in search results, but also in recommendations next to the video currently playing or on the home page of the mobile app. The cost is only charged if the visitor clicks on the thumbnail.
Bumper ads
This format is a short video. The user cannot skip this ad, which lasts up to 6 seconds. Unlike Trueview videos, the cost is based on the number of impressions, the CPM (cost per thousand impressions).
Non-skippable ads
Unlike skippable ads, the user is forced to watch the entire ad before all india whatsapp number list continuing to play the video. They are limited to a maximum of 15 seconds. The cost of these InStream ads is calculated based on the number of impressions (CPM).
Other YouTube Ads
OutStream Ads
Reserved for cell phones, they are displayed exclusively on partner sites or applications. This is a solution that allows you to reach a target audience outside the YouTube ecosystem. They appear as banners in the web browser or in various formats in mobile applications. These are videos that start automatically without sound. The cost is based on a CPM.
Our mobile advertising agency can help you launch Google Ads campaigns on mobile.
Masthead banners
This last format offers a banner at the t
