Setting your budget is one of the valuable benefits of CPC (cost per click) advertising. No matter how much you allocate, even if it's $5, you have the ability to optimize that cost and make your campaign successful .
And it's not rocket science! Here are 12 tips from our Google Ads expert to apply today for a competitive Google Ads campaign while optimizing your budget.
Tip 1: Optimize your quality score
One of the first things to consider when maximizing your Google Ads campaign budget is to make sure your ad is of high quality .
In fact, Google evaluates the amount of the bid, the keywords, the landing all india whatsapp number list pages of each ad, and assigns a quality level from 1 to 10 called the “quality score” .
The higher the score, the more:
The number of impressions is also higher
You will get a favorable position on the results page
Your CPC (cost per click) will be low
This assessment encourages the creation of a campaign that is perfectly clear and useful to Internet users, and above all, to guarantee a high level of quality for the user experience.
We share our expert advice to optimize your ad and finish first in the quality score class here.
Also check out our tutorial for creating a Google My Business ad
Tip 2: Target long tail keywords
Long tail keywords are at least 3 words long, so they are very specific and targeted .
For example, if you own a chocolate shop in Montreal, don't target a generic keyword like "chocolate shop": your ad risks being drowned among many other similar ones.
Instead, try a keyword that has a combination of your activity + your city or neighborhood. You can even refine the query by working on a more specific type of keywords like “luxury chocolate Montreal” which directly targets a qualified audience .
Tip 3: Take care of your landing page
The ultimate goal of Google Ads campaigns is to make sales. However, channeling your energy into tweaking bids and testing ad copy without optimizing your landing page is a shame!
Once the user clicks on your ad, they land on your website: that's just the first part of success.
The second part is to convert this qualified lead into a customer through the landing page .
Here are 8 basic rules to optimize and convert it:
With an optimized, consistent, and engaging landing page , you'll be able to create more compelling ads that help your customers understand your value and drive more conversions .
Tip 4: Don’t neglect negative keywords
One of the most powerful tools to ensure the integrity of your Google Ads campaigns: the use of negative keywords .
What does this actually consist of?
By telling Google the words you don't want to be associated with, you prevent it from being shown to an irrelevant audience.
For example, if you have a store specializing in selling men's clothing, you can exclude the terms “women", “children", “shoes” to ensure you target a qualified audience and optimize your conversion rate.
Targeting relevance is key!
Tip 5: Use the Right Keyword Match Types
For each search query entered by an Internet user on Google, the ads are displayed according to the relevance of the keyword auction system . Hence the importance of keywords and the type of match chosen.
What are match types used for?
Properly setting up match types helps assess how well the keyword matches the user's search query.
There are 3 types of correspondence:
Broad match matches searches with all words in any order (including synonyms) that include the target keyword
Exact phrase match only shows your ad when people search for the exact phrase you enter. The query must contain all keywords, in the exact order you enter them.
