This is largely due to the level of competition that exists on the Internet and the number of users we must obtain to obtain scalable figures over time that generate sufficient results for the strategy to be profitable in the long term.
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Table of contents
1. Differences between a B2B and a B2C ecommerce
2. How to establish a B2B ecommerce strategy?
3. B2B ecommerce strategy
4. Establish an online catalog
5. Search engine positioning
6. The fundamental key: The objective of our B2B ecommerce
7. Examples of B2B ecommerce
1. Differences between a B2B and a B2C ecommerce
When creating a B2B ecommerce strategy, it is possible to make the mistake of email list francecomparing it with B2C ecommerce strategies, and the reality is that they are totally different types of business and the same results are not generated with the same methodology. There are quite a few differences between the types of business:
The type of buyer is one of the main differences. In a B2C type of business, the final purchase decision usually falls on a user, while in B2B it is based on a decision-making unit. Another fundamental difference is the price: in a B2C e-commerce, these are usually fixed consumer prices with direct payments, while in a B2B e-commerce, the price is set depending on the needs of the customer and payment is made for sales on credit.
Consumer purchasing behavior is also very different. While B2C purchases are made on a low-frequency and individual basis, in B2B e-commerce they are usually recurring purchases and long-term relationships are established between the customer and the manufacturer.
The purchasing process is completely different. In B2B, when a lead is generated, the lead is negotiated. In B2C, the simple funnel does not work and the sales processes are much longer.
In B2B, the involvement of the sales team throughout the entire process is essential. In many cases, it will be the sales department that has to close the leads.
The customer journey is completely different from one to another . The process of searching, consideration, etc. goes through different phases.
The conversion rate is much lower in B2B with much higher invoices or sales.
