How to track and improve the SEO performance of your web pages? Did you think that Google Analytics was your only ally? Think again, Search Console is also a Google tool that you won't be able to do without after reading this article.
But how do you properly configure your account and use Google Search Console?
Our SEO expert tells you everything below!
How to set up your account on Google Search Console?
To get started, go to the Google tool homepage , log in with your account and click “Add a property”:
How to use Google Search Console?
Next, copy and paste your website URL into the box that appears:
how to create a google search console account
To finalize the creation of your free account on Search Console, Google all mobile number list ask you to verify your site, that is to say that you are indeed the owner.
For this, you have several possible options:
By importing a specific HTML file to your site.
By adding a specific meta tag in your HTML code. Google will then check that the tag has been integrated in the specified location.
Using the tracking code from your Google Analytics account.
Your account is created!
Tip : Even if you don't use it as a means of verification, linking your Google Analytics account to Search Console will allow you to have a more detailed report on the pages visited, the keywords targeted, and the geographic areas where your traffic comes from.
To do this, go to your Google Analytics platform, and click on the “Admin” tab, then “Property Settings”. This is where you will find the “Adjust Search Console” button:
how to link analytics to search console?
It's done!
What exactly is Search Console used for?
Once your account is created, you need to understand how this Google tool has real added value for your SEO strategy.
Check that your site is well indexed by Google robots
The first step to getting your site listed on Google and generating traffic is to get it found by the search engine's robots. Simply put, Google is constantly analyzing new and existing content on the Internet, and indexing it so that it appears in search results.
To check that your site is indexed, and therefore visible to users, go to the “URL Inspection” category in the left toolbar. The Google tool will directly tell you whether your site has been indexed or not:
How do I check that all my pages are indexed on Google?
What if your site is not indexed? You are probably in one of the following situations:
You have just created your site and Google has not yet had time to locate it: be patient!
You have cybersecurity issues that require Google to hide your domain.
Your site contains coding errors or no-index tags that are hiding your content from Google. Right-click on your site and click “view page source” to check!
Analyze the quality of your organic traffic
The power of Search Console compared to Analytics, the other Google tool?
You can quickly have a report on:
The total number of clicks on your page
The average click-through rate
The number of impressions
Your average position in the search engine
