Artificial intelligence, voice search, local pages, featured snippets… so many concepts that must be integrated into your SEO strategies for optimal Google referencing in 2024.
How to be first on Google? This is a question often asked to our SEO agency all whatsapp number list this, you have to know how to renew yourself, adapt... in short... change! As you know, there are 2 constants in life: change, and the fact that it is impossible to park on the Plateau.
Good news! We have for you the 10 winning SEO strategies in 2024:
1/ Optimize your SEO content according to user intent
2/ Analyze the first page of Google
3/ Find SEO keywords of opportunity
4/ Create different or more qualitative content
5/ Work on the visual aspect of your content
6/ Optimize your On page SEO
7/ Improve your existing content
8/ Add a hanging point
9/ Create links to your page
10/ Increase your domain authority
1. Optimize your content according to user intent
When looking to implement a Google SEO strategy , first ask yourself: what question is the user asking, and more importantly, what answers do they want?
If I type for example “SEO Strategies”, I understand that the user is looking for articles in the form of numbered lists, with key steps to follow:
How to appear in the first Google results?
Also consider adapting to the specificities of new algorithms, such as voice searches or local SEO.
2. Analyze the first page in Google SEO
This may seem like a pretty simple trick, but it's still effective! To best determine users' search intent, type in your keyword and analyze which pages are currently ranking the highest.
What titles appeal to users?
What content is most favored?
Should you invest in creating a video or an infographic?
Is it a good strategy to list your first paragraph?
In the case of this research, it is smart to write your page in the form of a recipe in numbered key steps to appear at the top in Google SEO:
How to optimize my Google SEO
3. Find an opportunity keyword
If you followed our web writing guide , you have identified a keyword relevant to your persona and your content.
But be careful: if you have surely analyzed the search volume, have you thought about looking at the click rate of your keyword?
Among effective SEO strategies, identifying an opportunity keyword that generates a high click-through rate allows you to determine the content that really interests the user.
Need help? Use tools like AHREFS to compare click-through rates for your different keywords:
For example, for this keyword, 35% of users clicked on a link after their search:
How to determine my keyword
Learn more about website SEO optimization
4. Create different or better content
Once you have identified your user’s search intent, it’s time to move on to your content creation. There are two different SEO strategies you can adopt:
Create different content
Create better quality content
If for example 99% of the articles are in the form of numbered lists of tools to test, it may be interesting to publish a complete guide to stand out, as we did for our complete web strategy guide :
How can I optimize my position in search results?
If you want to draw heavily on what's already working, be more comprehensive and exhaustive! Add tools or steps to your list, create infographics, or share relevant figures.
5. Work on the visual aspect of your content
Focusing only on text content is not enough. For your page to rank well, it must be pleasant to consult and make the user want to stay.
In a nutshell, if your website looks like this:
How can I improve the appearance of my site?
