However, among these Internet users are your competitors, your employees, as well as your current and potential customers.
These people talk about your industry, your market, and maybe even your business. But what are they talking about? You just have to listen carefully to find out!
To do this, our social media management agency presents to you in this article the concept of Social Listening, or monitoring of social media, as well as the steps to follow to implement such a strategy within your company. If you wish to entrust the management of your social networks to our experts, discover our social media management package .
What is Social Listening?
Social listening refers to the act of monitoring social media in order to keep america whatsapp number eye on your competitors, your reputation on the web, the trends in your industry and the needs and interests of your target customers. More concretely, it involves following any mention of you, your market or your competitors on social media and collecting a range of data that can inform your marketing strategy.
How can Social Listening boost your web marketing strategy?
Knowledge is power: The main advantage of social media monitoring is that it facilitates future decision-making regarding all aspects of your web marketing strategy. Indeed, you can use this tool to:
Manage your e-reputation
Are your customers satisfied with your products and services? Do they recommend you to their friends? Or do they publicly complain about your business on social media, damaging your online reputation?
It is crucial to carefully monitor any mentions of your business on social media to ensure customer satisfaction and identify your successes and failures. This will help you address any issues your customers raise and show that you are listening to their needs at all times.
Identify new opportunities
The internet is a goldmine of inspiration for a company looking to differentiate itself through its innovative capacity! Indeed, social media is full of people ready to share their opinions on all sorts of problems (for example: How to create a hashtag? ), which makes it the ideal place to find new ideas for products and services. You can also find inspiration by identifying questions relevant to your industry on forums like Quora or Yahoo.
social media monitoring with quora
So listen to your market to identify the problems your customers are facing and don't miss the opportunity to be the first to offer them a solution!
Stay informed about the latest trends in your industry
How well do you know your target audience (your persona)? Are you using the right platforms to reach them? Does your content interest them? Are your tone and writing style suited to theirs?
Tailoring your social media strategy to your target audience is crucial if you want to attract their attention. But with social listening tools, you can easily determine what topics are trending in your industry, what content format your audience prefers, and what hashtags they use.
For example, Buzzsumo allows you to identify the most popular articles on the web according to the keyword and take inspiration from them to generate equally effective content:
monitor social media with Buzzsumo
Keeping an eye on your competitors
You may know what people say about you… But what about your competitors? Do their customers complain about your missteps? Learn from their mistakes and avoid making them yourself! You can even take advantage of their weaknesses by emphasizing what differentiates you from them.
Conversely, if Internet users praise your competitors on the web, you can, thanks to monitoring on social media, identify their successes and implement their winning strategies in order to better face them.
Your competitor just created a super-performing professional Pinterest account ? Why not try launching yourself on this social media too?
How to set up a social media monitoring strategy?
As you will have understood, whether you want to dominate your competitors on the web, increase your number of subscribers on social networks, control your e-reputation or simply measure the satisfaction of your customers, social listening is an effective discipline to achieve your goal. Here is how to proceed in the development of your social media strategy :
1- Determine the data you want to measure
Do you want to examine the popularity of your products, evaluate the satisfaction of your customers on the web and keep an eye on your e-reputation? Track every mention of your company, your products, your services and your campaigns on social media and collect the following information:
How many mentions do you have? The volume of mentions is a very good indicator of interest and allows you to track the popularity of your brand and the products and services you offer.
How engaged are you on the web? The proportion of comments and likes you get on each post can help you more clearly identify what interests your customers.
How much reach are your campaigns and posts getting? Knowing exactly how many people are seeing your posts will help you put your engagement into perspective and draw better conclusions.
Who is talking about you on social media? Identify your audience demographics through social media monitoring to better engage them. You should also determine if influencers are mentioning your business to measure the impact of their mentions on your engagement.
What are people saying about your business? Monitor the content of posts and comments that mention you, and read reviews your customers leave on Google, Facebook, Yelp, etc.
Looking for inspiration or to spot new trends? Use the same metrics to monitor any mention of your competitors, your sector and your industry, as well as the hashtags related to them.
Once you know what you want to measure, how do you go about collecting all this data?
2-Use the appropriate social listening tools
