This type of video is mainly intended for mass promotion

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Based on your answers, you will know which level of your marketing to strengthen with video. Then, depending on your target audience, you will need to adapt your message. Should you produce informative, educational, entertaining, persuasive videos? Defining these objectives is crucial because it will guide your entire video marketing strategy, from the editorial tone to the video format you will use. This is the subject of the next step.

2. Set the format of your videos
Once you know what type of message your video marketing strategy will deliver america whatsapp number matter of choosing the right format to deliver it. Video offers a multitude of possible formats, including:



Professional interviews
Interviewing an influential person in your industry is an effective way to prove your brand's credibility and build trust with your visitors.

Product demonstrations
They are ideal for explaining the features and attributes of a product and showing how it works. They are very often found for household appliances, or even vehicles.

The guides
“How to” videos are very popular on the internet because they meet a specific need of Internet users. Developing this type of format will help you gain visibility and strengthen the relationship with your current clientele.

Here is an example of a guide video we shot



Branded videos
in order to develop the notoriety of a company.

Learn more about why make a corporate video?

Virtual Reality Videos
Highly prized in sectors such as hospitality and real estate, these videos allow viewers to project themselves into a space before visiting, renting or buying it.

Event Videos
If you host or participate in an event, recording these moments will allow you to offer interviews or highlight the meetings you h