1. Easy access to sales opportunity information for the sales team
If your sales team works with a customer management system that integrates with your marketing software , such as Hubspot CRM, your salespeople and marketing team can access information about sales opportunities from one place.
In addition, the chances of success of your marketing campaigns will multiply:
Your teams will have better insights into sales opportunities with Hubspot CRM, because the data collected by marketing will be complemented by
As other people on your sales team talk to leads and gain more data, they can add the information to the contact record in your CRM system.
This way, any rep who speaks with the lead can get a general idea of filipinas telegram who they are and what personal interactions they had with other people on the team, as well as with your website (most viewed pages, forms submitted, etc.).
2. Better sales and marketing alignment
Sales and marketing departments need to hit certain goals each month, and when both teams work on a CRM system that's integrated with your marketing software, it's easier for everyone to assess each team's progress toward their goals.
Likewise, software of this type will allow them to identify and solve problems much more quickly, as well as detect new business opportunities.
With Hubspot's tool, you can set up real-time reports that communicate to the entire sales team how far the marketing team is from reaching its monthly sales opportunity target. In turn, the marketing team will be able to see if the sales team is communicating with the sales opportunities that enter the pipeline.
To learn more: Marketing and sales: Keys to coordinating joint strategies and generating more opportunities
3. Help the sales team prioritize the pipeline
A CRM system not only offers complete visibility into the sales pipeline, but also helps reps prioritize who to call first so they don’t miss out on important opportunities.
When sales and marketing teams set up Hubspot CRM software, they can identify important fields and implement a lead scoring system. Or, if a lead scoring system isn’t already in place, an analytics system .
