To Calculate Your Email Open Rate Divide

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The Total Number Of Emails Opened By The Number Delivered Minus The Number Of Bounces You Receive Emails That Bounce Or Get Rejected Arent Part Of This Calculationemail Open Rate Emails Opened Emails Delivered X 100its A Pretty Simple Equation If You Deliver 1000 Emails Successfully And Emails Are Opened 200 Times You Have A 20 Open Ratekeep In Mind Though Open Rates Are Not Always 100 Accurate

They Can Include Multiple Opens From The Same Subscriber slovenia email list 262946 contact leads For Example And Any Subscribers Using Apple Mail May Have Mail Privacy Protection Mpp Turned On This Preloads Email Images Causing The Tracking Pixel To Fire Before A Human Recipient Opens The Message As A Result Email Open Rates And Some Other Metrics May Become Inflated Or Inaccuratethat Doesnt Mean Email Open Rates Are Not Useful Its Still An Important Metric To Track The Success Of Your Email Marketing Program




But Youll Want To Take Your Results In Context Of These Other Metricsunique Open Ratethis Metric Provides A More Accurate Count Of The Number Of Subscribers Who Open An Email While The Overall Open Rate Percentage Includes Multiple Opens From Individual Subscribers The Unique Open Rate Only Counts It Once So If Someone Opens A Campaign Several Times It Is Only Calculated Once For The Unique Open Rateopening Emails Multiple Times Isnt A Bad Thing However The Overall Open Rate Is More Of An Engagement Metric Than A Strict Count Of Email Opens