22 Apr Pinterest: The social network that inspires
Article Index
Advantages of Pinterest
Where can we advertise?
What are the formats of the creatives that we can create?
Types of Pinterest Campaigns
How can you segment your target audience?
Planning ahead
What is Pinterest?
Pinterest is a social network whose mission is to inspire people to create american people whatsapp number buy . Currently, it has 459 million people who visit the platform every month and Spain has 12.8 million unique visitors. The sectors with the greatest presence on Pinterest are: Food, Home, Fashion, Decoration, Beauty, Travel, Weddings, Drinks and Babies.
Advantages of Pinterest
Advertising without noise
High purchasing power of the visitor
97% of searches on Pinterest are non-branded.
Where can we advertise?
Ads can appear on the home page, while a user is searching the main page for ideas, also on the search page based on keywords or in Related Pins (showing the user ideas similar to what they are looking at)
Pinterest Ads
What are the formats of the creatives that we can create?
Static Pin
Videos
Carousel
Pinterest ad type
Pinterest Ads
Types of Pinterest Campaigns
Branding
Traffic
Conversions
Pinterest Campaign Type
How can you segment your target audience?
Keyword
Interests
Client list
Similar audience
Visitor Retargeting
Engagement Retargeting
Planning ahead
It is very important, on this social network, to plan well in advance, since we get a period of time for the visitor to get to know the product and the brand.
In this link we add the calendar for the year 2022, which reflects the most important moments.
