Marketing And Content Team

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Share On Xthe Toughest Problem: Managing Around Your Leaderslast Month I Worked With A Content Team At A Mid-sized Tech Company That Faced A Difficult Challenge. Everything The Team Created Had To Go Through The Ceo For Approval. Everything.but That Wasn’t The Biggest Problem.when Reviewing The Assets, The Ceo Frequently Changed Campaign Direction Or Introduced Last-minute Design, Creative, Or Even Strategy Changes. At Any Given Moment, Priorities, Timing, Or Entire Marketing Campaigns Could Be Upended.

But, If You Can Believe It, Even This Wasn’t The Biggest Problem.the Biggest telegram data Problem Arose From The Way TheAdapted Their Processes To Manage Around The Ceo. Instead Of Brainstorming Ideas For Great Content Or Marketing Campaigns, They Simply Created Output That They Knew The Ceo Would Approve.this Approach Let Them Deliver Within The Set Timelines, And The Ceo Felt Happier With The Output And Timing. But The Content Marketing Team Felt Demoralized.



If You Think Of Managing Up As “all About Making Your Boss’s Job Easier,” You Could Argue They’d Done It. But They Certainly Weren’t Making The Company More Successful, Adding Value, Or Helping Their Boss Navigate The Risk Of Uncertainty.how Could The Team Feel Any Confidence In Their Work When They’d Designed It To Pass Through A Flawed Approval Process?how Can A #content Team Believe In Their Work If It Was Designed Only To Pass A Flawed-approval Process, Asks @robert_rose Via @cmicontent.