In fact, the number of messages sent via WhatsApp has increased by 53.84% since 2018.
We've tracked the growth in the number of messages sent daily on WhatsApp since 2011:
Sources: Statista , VentureBeat , Fortune , Twitter .
Time spent on WhatsApp
According to data from App Annie, the dbtodata average WhatsApp user on Android spends 19.4 hours a month (38 minutes a day) on the app.
Source: Hootsuite .
WhatsApp Usage Frequency in the United States
According to data from AudienceProject, 50% of American WhatsApp users access the messaging service daily. An additional 28% use WhatsApp at least once a week, bringing the total of American WhatsApp users who access the app weekly to 78%.
Here's the breakdown of WhatsApp usage among U.S. users as of Q3 2020:
WhatsApp penetration by age group in the United States
WhatsApp is very popular among American internet users between the ages of 26 and 35. In fact, 27% of all online Americans between the ages of 26 and 35 use WhatsApp.
Here's the full breakdown of the percentage of US internet users who use WhatsApp by age group:
WhatsApp Gender Demographics
According to GlobalWebIndex data, WhatsApp’s global user base is 46.1% female. The remaining 53.9% are male.
Source: Hootsuite .
Top 10 Countries Where WhatsApp Is Most Popular
According to eMarketer, India has more WhatsApp users than any other country, with 390.1 million monthly active users.
The combined user base of the top 3 countries using WhatsApp exceeds half a billion: there are 573.6 million monthly active users in India, Brazil, and the United States.
Here is a table of the ten countries where WhatsApp is most popular, ranked by the number of monthly users:
Source: Business Insider .
WhatsApp's 10 Fastest Growing Markets (% Change)
With a growth of 17% , WhatsApp's monthly active user base in Russia is the fastest growing in the past year.
Other growing markets for WhatsApp in 2020 were: India ( +16.6% ), France ( +16.6% ), Indonesia ( +15.1% ).
WhatsApp's monthly active user base grew by 10% or more in 6 countries in 2020.
The four countries with the largest WhatsApp user bases (India, Brazil, the United States, and Indonesia) added a combined 75.4 million new monthly active users between August 2019 and August 2020.
Here is the table of countries with the highest growth rate of WhatsApp users:
