People who visit your site aren’t necessarily looking to buy something. However, when they put things in their digital carts, you want them to buy. That’s why it’s important to study abandoned cart email examples and learn how to create your own.
Abandoned shopping carts can significantly reduce your revenue. People get distracted, frustrated with the checkout process, or stressed about the price. In fact, nearly 50% of consumers will abandon a purchase in 2024 due to high shipping costs.
Some people lose their internet connection or decide to compare prices first. The chart below shows the percentage of customers who abandon their shopping carts for different reasons.
Reasons for cart abandonment
What is an abandoned cart email?
An abandoned cart email is an email you send to whatsapp number canada people who have left your site without purchasing the item(s) in their cart(s).
Offering an incentive is an effective strategy to remind them of the products they wanted to buy and encourage them to return to your site. You can offer a discount or a special offer to encourage them to complete the checkout process.
Abandoned Cart Email Statistics
The global shopping abandonment rate has reached an alarming 70% peak in 2023. The chart below shows the global shopping abandonment rate over the years:
Global Cart Abandonment Rate (2)
Image via Statista
Abandonment rates also vary by device.
A recent study shows that mobile devices have a higher cart abandonment rate compared to desktop. In 2022, the cart abandonment rate for mobile and desktop was 84% and 72% respectively, as shown in the chart below.
Cart Abandonment Rate by Device
Image via Statista
The cruise and ferry industry had a 98% cart abandonment rate, the highest of any industry, as you can see below.
Cart abandonment by industry
Image via Statista
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