What we love the most is the "YOU MAY ALSO LIKE" section. This is a great strategy for bringing people back to your site.
3. Rotation
spin
spin does a great job of representing their brand in this abandoned cart email example. The calls to action have different text, but are displayed the same way — white on black rectangles — so you can see what you left in your cart.
4. J. Crew
J.Crew
We " J.Crew's natives have a cool approach. In addition to letting the customer know if there are items in his or her shopping cart, there are also calls to action for other pages of the site in case the consumer wants to look at new arrivals, fall finds, or looks that J.Crew loves.
5. Reebok
Reebok
Reebok takes a tough love approach with the headline “Don’t Make Excuses.” It works here because of the brand and its audience. There’s an immediate call to action to check out, but if you scroll down you’ll see items in your abandoned cart, as well as a subtle call to action to keep shopping and make bolder choices.
6. Nordstrom
Nordstrom
Question is a great headline among abandoned cart email examples. It works here for Nordstrom in an unusual scenario. We also have the “Did you know” and “Free Shipping/Free Returns” notices at the bottom. You’ll notice the line that conveys urgency: “our popular looks are selling out fast.” This is a great hint to the consumer that they better get out soon.
7. Bonobo
Bonobos
Here's one of our minimalist abandoned cart email examples. We may include a photo of the image of the item left in the cart, but the number tells the consumer how many items are in there. However, Bonobos makes whatsapp number database free up for the lack of a product image by offering a special coupon designed for a new customer.
8. Individual post
Message on request
because of the text at the top: “Congratulations! You qualify for free shipping!” It’s a great way to hook the reader. It’s a fairly simple email, otherwise with a call to action of “View Cart.” It’s always best to include product images, but keeping things simple can help with conversions.
9. mango
Mango
This is one of several examples of abandoned cart emails we've seen that drives urgency. The message here is crystal clear: "Finish your order before they're gone!" Mango includes not only an image of the product, but also the consumer's chosen size, color, quantity, and price. Their high-contrast, repeating calls to action work in Mango's favor.
10. Chubbies
Chubbies
You love humor, right? Chubbies doesn't overdo it, but it does elicit a laugh that's on-brand. It won't just take you to your shopping cart — Chubbies offers to "teleport" you there. Plus, the wording is consistent across the board, putting a premium on branding.
