Below, Madewell shows you the items in your cart to remind you of the items you wanted. It's a clean, elegant email that works on several levels.
22. Venus
2018 08 31 06 21 33 Window
There is never a bad time to compliment your audience, as we saw in the Madewell example above. This is a copy from Venus . The same psychological message is used in the headline: “You have great taste!” Who wouldn’t like to hear that?
You will also receive incentives in the form of free shipping and a list of the items you left behind.
23. Bloomingdale
Bloomingdale's
We are Bloomingdale 's customers , but we know about the big brown bags they are known for. This example does a great job of reinforcing the brand and then using the phrase "My Brown Bag" to speak to the customer in his or her language.
24. Mac Weldon
2018 08 31 06 23 18 Window
We have another free example. Mark Weldon goes a bit overboard ; he combines urgency and scarcity to get the job done. We like that the call to action stands out against the neutral palette.
25. Toys "R" Us and Babies "R" Us
2018 08 31 06 24 07 Window
Honestly, we expected more from Toys Ours. While the giraffe image is cute, it's a bit too much clip art and the multiple calls to action can be confusing. We This is the company's way of thanking its visitors, but this email could use some more product images and some interesting copy.
26. Flourishing Market
2018 08 31 06 25 01 Window
Here's an interesting example from a large sample of abandoned cart email examples. Thrive Marketplace tells you how much you'll save by shopping with them compared to other retailers. Again, we have a blue CTA button with neutral colors.
27. Black milk
2018 08 31 06 26 08 Window
We're surprised more brands aren't using meme-style designs for their abandoned cart email strategy. This adorable puppy grabbed our attention immediately. The headline "Why did you abandon me?" makes you want to click the call to action underneath this screenshot and buy something. This is a great example from clothing brand Black Milk.
28. Paksun
2018 08 31 06 26 54 Window
Many abandoned cart email examples use the idea that the whatsapp number list customer simply forgot to place an order. This is assumed. Instead of assuming that the customer didn’t want the product, you take the position that the product is highly desirable. Paxan does a great job of creating a sense of urgency with copy and images.
29. Peak design
Peak Design
Here we have a friendly abandoned cart reminder from Better Brand. The email mentions the reader’s name, which makes it feel like a personal conversation. There’s also a picture of the product and an emphasis on its benefits. T
30. Hulu
Hulu Abandoned Cart Email
Image from really good letters
Hulu sets the bar high for abandoned cart email examples. The simple, friendly headline reminds customers of the product they left behind.
This abandoned cart email example also highlights what the customer is missing when listing the benefits of a Hulu subscription. The famous call to action doubles as an incentive to nudge readers in the right direction.
