1. Choose the right time
As mentioned earlier, timing is critical when sending abandoned cart emails. It can mean the difference between conversions and lost revenue.
Ideally, you can send the first email within an hour or two of cart abandonment, when the purchase intent is still fresh in the customer’s mind. If they’re still not ready, send follow-up emails in the sequence mentioned earlier.
Continuously A/B test different intervals to see what works best for your audience.
2. Always show images of abandoned products
If you don't include an image, customers may have a hard time remembering the product they abandoned. They may have viewed several more products after leaving your site.
Visual reminders of products can renew a shopper's interest and increase the likelihood of making a purchase.
Provide details such as product name, price, and a short description. Don’t forget to add clear and noticeable CTA buttons that direct customers to the checkout page.
3. Offer customer support
Some customers abandon their carts due to technical issues or unanswered questions and concerns. Providing great customer support options in your abandoned cart email can help you win back these customers.
Include customer support options, such as links to frequently asked questions, live chat, customer service email, or phone numbers. Offer personalized help if possible. Phrases like “Need help with a purchase?” can make customers feel valued and supported.
4. Use simple and clear email design
A cluttered email design can be a distraction from conversion. Choose a clean, simple layout that guides customers to complete their purchase. Align the design with your brand colors, fonts, and logo to build trust and strengthen brand identity assets . Make sure you optimize the design for mobile devices to ensure a seamless customer experience.
5. Include social proof
Increase cart returns by adding social proof to your emails. Include positive testimonials, reviews, and ratings to build trust. Highlight customer testimonials and mention statistics, such as “Join 1,000+ happy customers.” This approach builds trust and a sense of community, encouraging recipients to complete their purchases.
6. Match your email copy to your brand voice
Your abandoned cart email copy should reflect your brand's personality. If your brand is playful or friendly, your customers shouldn't read an email that's too serious or stern.
So, whether your brand is professional or friendly, make sure your email copywriting consistently reflects the appropriate tone.
Use Hello Bar Exit Intent popups on your site to keep people from abandoning their carts
Remember, you don't want people to abandon their shopping carts. Adding exit-intent popups to your site, especially on checkout pages, can do wonders.
As we saw earlier, the exit popup takes up the entire screen, which is why it is also called a page hijack.
With Hello Bar, you can set up an exit-intent popup in five minutes or less. Start by writing a compelling headline and offering incentives that will keep your visitors coming back and encourage them to complete the checkout process.
You may also like:
Email Marketing with Subscriptions: 13 Best Practices for Better Results
Email Collection: 16 Best Practices to Exponentially Grow Your Email List
Frequently asked questions
Q1: What can I write in an abandoned cart email?
Here's what to include in your abandoned cart email:
Address the customer by name and politely remind them that they have left items in their shopping cart.
List the products they left behind with pictures and descriptions.
Offer an incentive to encourage completion.
Mention a limited time offer
Add a clear, visible button or link to return to cart.
Q2: What is abandoned cart email at checkout?
An abandoned cart email is a follow-up message you send to customers who have added items to their cart but have not completed their purchase. The email reminds them of the items they abandoned and whatsapp number list pdf encourages them to complete their purchase.
Q3: How successful are abandoned cart emails?
Abandoned cart emails can be very effective in recovering lost sales. However, success rates vary depending on your industry, the content of the email, the timing, and the nature of your products.
Q4: Do I need consent to receive abandoned cart emails?
Yes, you need consent to send abandoned cart emails. You can get consent when customers provide their email addresses during checkout or when they create an account on your site.
Q5. How to write a letter to stop viewing?
Here's how to write a cease and desist letter:
Turn on a friendly greeting.
Suggest relevant products based on browsing history
Include product images and descriptions
Offer a discount or free shipping
Encourage them to revisit product pages.
