Content marketing is incredibly effective! In fact, 70% of organizations integrate it into their marketing strategies to effectively increase website traffic and improve search results.
Well, you'll be pleased to know that it's much more affordable to launch and maintain than other digital marketing strategies. In fact, it costs 62% less!
Additionally, content marketing revenue is expected to reach US$107.5 billion by 2026.
Content Revenue Forecasts
Image via Statista
So, what do you do next once you've created valuable blog posts, video content, and social media posts?
Enter content promotion; the next step to increasing your web traffic.
Without a solid content promotion strategy, even the best content may not reach its full potential. To ensure yours does, here are 13 content promotion tactics to increase website traffic.
What is content promotion?
what is content promotion
Content promotion is the process of getting your content in front of as many people as possible. The content can be a blog post, a sales page, a subscription page, videos, gated content, podcasts, or other types of content.
In any case, your job is to broadcast this content as widely as possible. Your goal is to attract as much attention to the content as possible.
There are two levels of content promotion.
First-degree content promotion involves actively distributing content to your existing audience. You link to the Content in emails, social media posts, SMS messages, etc.
Second-degree content promotion occurs when others take up the baton. They share your content with their audience because they value its value.
What are the best promotion methods?
The best methods for promoting content depend on your audience. Business owners and marketers have to experiment with different offers and calls to action.
This is why A/B testing has become so necessary in marketing. If you don’t test different strategies, you’ll never know what you could have done better.
The best promotion methods include the following:
Email Marketing
Social Media Marketing
Video Marketing
Cross-promotion
Search Engine Optimization (SEO)
Paid promotion
Influencer Marketing
Guest sending
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13 Proven Formulas for Creating a Content whatsapp number malaysia Promotion Strategy
formulas for creating a content promotion strategy
Let's discuss 13 simple yet effective ways to develop an effective content promotion strategy.
1. Develop email marketing tactics for content promotion channels
As mentioned above, email marketing is extremely useful for promoting content. Whether you send emails once a week or once a month, be sure to promote or link to your most valuable or popular blog posts in the email.
Build and Grow Your Email List to Improve Content Promotion
Content promotion only helps lead generation and sales when you have an audience. Start collecting email addresses of your site visitors using Hello Bar.
Select the “Grow your email list” objective in your Hello Bar account. In the first box, make a compelling offer; in the second, add a compelling CTA to subscribe .
