You can also segment your audience. For example, you might highlight one piece of content for people at the top of your sales funnel but mention a completely different article for people at the bottom of your funnel.
Send an email "In case you missed it"
Emails are constantly forwarded, accidentally deleted, and end up in the wrong folders. To keep track of your subscribers, send them an email with the subject line , “In case you missed it…”
Re-send a link to your favorite content to those who may not have seen it the first time.
Email it to high-value contacts to increase your chances of getting your content promoted
You can also send individual emails to people with large audiences. Invite them to share your content with their social media followers , blog readers, or other visitors.
This can give you a backlink to your content, which is the gift that keeps on giving. Not only will this help your SEO, but it will also attract a lot of people.
Include other people in your content to improve its promotion
Consider mentioning influencers in your industry in your content. You could quote them from interviews, promote their services, or refer to them as mentors.
People love to see their names "in print." As a token of their gratitude, they may link to you or promote your content.
2. Develop a plan for promoting SEO content
Another way to promote your content is through search engines like Google. Search engine optimization (SEO) helps make your content more visible.
SEO takes time and effort, but it's worth the extra attention. If your content ranks for the keywords you want, you won't have to put in much effort in the future to make your site more accessible to your target audience.
Match content to a keyword or keyword phrase
Every piece of content you produce should have a focus, primary keyword or keyword phrase. For example, if you sell kitchen gadgets, you might want to rank for a keyword like “best food processor.” In SEO, keywords can be made up of multiple words.
Use relevant keywords or key phrases
Related or semantic keywords help Google and other search engines understand your content. If you are trying to rank for “best food processor,” you might use words like “cuisinart,” “food processor capacity,” and “chopping” in your content.
Link new posts to popular posts to improve content promotion
Linking your content makes it more search engine friendly. Ideally, you want to link your new posts to posts that have proven most popular over the years to transfer the SEO juice from one piece of content to the next.
So, link your content to your oldest content. Linking improves SEO and helps keep your site visitors longer.
Contact people who linked to similar content
Email can improve your big and small business SEO and enable content promotion. Use a tool like Ahrefs to identify pages dedicated to a specific keyword that have received the most backlinks and social shares.
Use this information to send an email to the website owners who link to this particular piece of content. Explain that you have written a longer, more detailed article and kindly ask them to consider linking to it if they find it valuable.
3. Use social media channels to promote your content
Social media can be a vital part of your content promotion strategy. It’s a great way to promote your content and grow your following.
Content Promotion X
X is a fast-growing social channel. Tweeting more frequently can help you grow your following and promote your content more effectively.
Consider using a tool like Buffer to schedule your tweets in advance. That way, you won't have to constantly visit Twitter to add links and other content to your account.
Tweet about your content.
Tweeting about your content can increase its readership. Use compelling titles and hashtags to make your tweets searchable.
Adding one or two hashtags to each tweet can be effective. However, you don’t want to overdo it and make your tweets look spammy. Consider testing different tweets to find out when your audience is most active on the platform.
Mention people who will like the article to increase whatsapp number mobile number list with name the popularity of the content
You can also @mention people with X when you link to certain types of content. If you know these people will appreciate the content, you increase their chances of sharing it with their audience. Just make sure all mentions are relevant.
Tweeting a good quote from your new content is a great content promotion tool.
X has increased the character limit, so use this to your advantage. Include a relevant quote from your content to increase clicks and tease out the valuable information you've provided.
Simplify sharing with click-to-tweet buttons
The click-to-tweet button highlights a sentence or two from your content and encourages readers to tweet it. Brilliant, valuable, or insightful excerpts from your content can go viral with the right content promotion tactics, so feel free to embed them on your website using the plugin.
Pin tweets to the top of your X feed to increase content promotion
X allows you to pin specific tweets to the top of your feed. If you’ve shared particularly valuable or popular content, pin it to the top of your feed so more people see it. As mentioned above, X moves very quickly. Pinning tweets makes them more discoverable.
