Another advantage of YouTube Shorts is that the short video creation tool is built into the app itself, making it very quick to create new content. It also offers the option to upload content from any device. You can include various video clips, music, audio, and other effects to achieve the best results.
On the other hand, it's important to mention that the new YouTube app is linked to its vast collection of previously published videos. Furthermore, the average daily viewing time on the app in Spain is 68 minutes for people between 18 and 34 years old, a very interesting statistic if you want to reach this audience.
YouTube shorts marketing tool
Reels, TikTok, and YouTube Shorts: Do they complement each other or overlap?
Short-form video platforms are gaining popularity, and although they're based on the same audiovisual concept, where the most successful trends go viral, they present important nuances for users and brands. The apps have similar aspects, but they're not the same; therefore, we can say they're complementary within a digital strategy.
If we consider the length of short videos, we see that all of them have been changing. Although TikTok was the first app to revolutionize short videos, their maximum length has been gradually increasing. First, it macedonia whatsapp number database one minute, then three, and now it's a maximum of ten minutes. It's worth noting that the limit on YouTube Shorts is 60 seconds, although if you record a video with the YouTube app, it's only 15 seconds. Meanwhile, Instagram Reels has also been growing: first 15 seconds, then 30, and now it's 60 seconds.
On the other hand, both TikTok and Instagram allow links to products for sale, with the consequent benefit for companies that have a presence on these platforms, while this option has not yet been implemented on YouTube Shorts.
One distinguishing feature of these in favor of YouTube is that the app is used by more than 30 million Spaniards every day, 82% of the country's adult population. This percentage includes part of the audience we see on Instagram or TikTok, but another part is a population that doesn't use the other networks because they consider them to have a more youthful focus. Therefore, in YouTube Shorts we can find a different audience that isn't present (or not to the same extent) on the other networks.
Youtube Shorts in your digital strategy
The use of short videos in a company's digital strategy is practically mandatory, especially for those looking to reach a younger audience looking for fun and learning. According to a Google study on online videos in Spain , YouTube is considered by 75% of the population to be the ideal app for learning, so if your brand has something to teach, it's an interesting channel for you.
YouTube user perception
Given the potential for growth of this platform, we see a 13% increase in the number of users in Spain each year, indicating continued growth. Specifically, YouTube Shorts is a relatively new section that's still taking off, but we're seeing more and more brands adding short videos to their YouTube channels—a good strategy considering that this content is shared twice as often as other content on the same network.
Challenges , advertising with content creators, user-generated content, and explanatory videos are now the key to success for any business.
Tips for getting started with YouTube Shorts
Content creators just starting out on YouTube Shorts should keep a few things in mind to make the most of this app's effectiveness and relevance. We assume that, as with other social networks, it's best to create quality, relevant, and original videos. The process is simple, but before you hit play, we recommend checking out this video from the YouTube Creators channel, where they lay out the basics for using their tool:
With this in mind, here are some tips you should keep in mind to start creating:
Be clear about your buyer personas . More and more people are not only present online, but also using platforms like YouTube Shorts, with the resulting exponential increase in followers and subscribers. Knowing your audience and what content you need to reach them with is essential for launching your strategy.
The first few seconds are key
Try to make the first few seconds of your video compelling to capture your audience's attention.
Dynamism and energy. Short, dynamic videos that convey movement have a higher number of views. Keep this in mind when creating.
Test before you jump in. If you're not familiar with video formats yet, it's a good idea to experiment. Although the app is very intuitive, even more so if you've used Instagram or TikTok, it's worth spending a few hours figuring out where everything is.
Pre-recorded or live videos. Define what type of content will be lively and what you'll edit before uploading. Live videos are more visually appealing, but they don't work for all scenarios. For example, they work great for showing an employee interview or a humorous account of the company's day-to-day life. On the other hand, live videos give a more professional feel and the information is clearer since they're prepared beforehand.
Use past videos. You probably have edited brand videos you can use to upload
Educational videos are a great way to reach your audience. Your brand surely has interesting processes you can share with your customers. This content, as we mentioned before, is some of the most searched for on YouTube. Show how to use your products, how to make a specific piece, how to wear clothes, or special recipes if you have a food-related business—creativity is your friend.
Using your own voice adds a touch of brand relatability. Use your YouTube Shorts videos as a voiceover or record yourself speaking, showcasing your business values, your products, or everyday moments. It's proven that users respond better to these types of videos.