The steps that we have just given you are undoubtedly a useful methodology

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Creating a brand universe and a visual identity of your own is a determining factor in customer loyalty: a specific color, a logo of your own, are all elements that shape a particular image and to which we become attached. As for the tone, we must not hesitate to be disruptive: stepping out of our comfort zone, surprising our customers with a slight impertinence, daring to be humorous, is to make them feel that they are special. Storytelling on social networks is another indirect loyalty criterion: presenting your team, interviewing your colleagues, showcasing the events you participate in, telling the story of your activity are all ways of personalizing the brand and creating a more intimate bond with your prospects.

Producing regular content ethiopia email list 150000 contact leads via a youtube channel, a blog and a newsletter, an instagram account builds customer loyalty more surely than a brief post-purchase satisfaction. To do this, establish a publication schedule! This requires not making content marketing a secondary strategy, but to fully integrate it and at its fair value into the inbound marketing process. Step : constantly improve your inbound practice by analyzing your results! The last step of the inbound process is perhaps the most important, because there is no good inbound strategy without results analysis.



Establish a test & learn method when it comes to inbound marketing, there is no pre-established plan. that can be trusted… up to a certain point, as always. For anyone adopting an inbound approach, the steps presented above will certainly constitute a useful action plan, a methodology… but each company, each sector of activity leaves part of the field open and unexplored, which inexorably supposes learning on the job.