There are a hundred keys to achieving success through a marketing strategy, and you know it; just as you understand that the brand's interests must be aligned with the needs of the Buyer Persona ; otherwise, you just have to sit back and wait for failure.
Creating strategies with results
Thanks to marketing automation tools, modern CMOs are geared towards creating strategies with objectives focused on measurable, achievable and quantifiable results. And this also makes the business grow significantly.
All of the above, applied with a good formula, helps the natural growth of a business that is heading in this new environment.
Everything has been changing since the Internet and social media made communications more direct and real. The same thing happens when we try to carry out a marketing strategy in these digital times.
Due to the evolution in which we live, we believe that the future is not about looking forward but about observing the now.
In order to double your reach, impact and profits, as well as demonstrate pharmaceutical email list the power of your position, you need to make an effort to unify criteria with other departments in the organization, mainly with Sales.
Marketing and Sales teams of the future have a unified methodology and philosophy . This is the only way to achieve more qualified leads and invoiced clients, while decreasing the CAC.
Why should Marketing and Sales unify criteria in the near future?
Gone are the days of procedures outlined in college textbooks that made us close deals. That is, today ABC does not always work to attract clients and close deals.
It's not just about marketing's ability to generate qualified leads , or sales' ability to close the deal. If sales closed the deal, they did a good job; but if they didn't, it was marketing's fault for not qualifying the leads properly.
Now, with the rush of the client and the sudden changes in the industry, it is urgent to work on the fly so as not to waste time. Can you guess what a good start is? The unification of criteria between Marketing and Sales. Here are some reasons:
According to an article shared by Forbes , misalignment between Marketing and Sales hurts customers, as 43% of B2B decision makers are lost as a result of not having the right content for a specific customer.
