TABLE OF CONTENTS
Tagline What is it and what is it for?
Examples of taglines from well-known brands
How to write one for your brand
1.- Define your value proposition
2.- Identify your target audience
3.-
4.- Choose relevant keywords
5.- Be clear and concise
6.- Highlight the uniqueness of your brand
7.- Consider the tone of your brand
8.- Make sure it is easy to remember
9.- Try different options
10.- Get feedback from your team or clients
11. Check availability and copyright
Tagline: What is it and what is it for?
A tagline is a brief statement that aims to summarise a brand’s value proposition. Its main function is to communicate the essence of the brand to customers and potential customers in a few words. These lines aim to convey your brand’s mission, vision and personality in a concise manner. Ultimately, a good tagline is able to differentiate your business from the rest of the competition in an increasingly saturated market. At the same time, it serves to help consumers recognise and remember your brand easily.
tagline: what is it and how does it work?
It is also important to emphasize the importance of having a relationship between the tagline and other elements of brand identity , such as the logo. While the latter offers a visual representation, the tagline provides a verbal context that serves to reinforce the logo's message . One way to promote your brand's tagline can be through email marketing or social media posts.
Examples of taglines from well-known brands
Taglines from the world's most famous brands demonstrate how a well-crafted phrase can encapsulate a brand's essence and leave a lasting impression on consumers.
Nike – “Just Do It.” This well-known phrase empowers consumers to push their own limits.
nike tagline
Nokia – “Connecting People” emphasizes the brand’s goal of connecting people through technology.
Disneyland – “The Happiest Homecoming on Earth” and “Where Dreams Come True”. It conveys the excitement and joy of a magical place for the little ones.
McDonald's – “I'm Lovin' It”. A tagline that creates a positive emotional connection with its customers.
Apple – “Think Different.” This message reflects the brand’s innovative spirit.
Coca-Cola – “Taste the Feeling”. Evokes the sensory and emotional experience of enjoying a soft drink.
Coca Cola tagline “Taste the feeling”
L'Oréal – «Because You're Worth It». Reinforces the value and self-esteem of its consumers.
BMW – “The Ultimate Driving Machine”. Emphasises technical superiority and driving experience.
Red Bull – “Red Bull Gives You Wings” suggests energy and the ability to perform extraordinary feats.
Redbull Tagline
How to write one for your brand
Writing a good tagline requires creativity and a deep understanding of your brand and audience. Here's the process for creating an effective tagline:
1.- Define your value proposition
The first thing to do is to identify what makes your brand unique. The basis of your tagline should be what you offer your customers that your competitors can't.
2.- Identify your target audience
It's also important to know your audience , as your tagline should resonate with the people you're targeting and effectively attract them.
3.- Investigate the competition
Don't forget to analyze the competition to ensure that yours is unique and different.
4.- Choose relevant keywords
Choose words that are meaningful to your brand and that are capable of conveying its essence.
Onboarding process for creating a brand tagline
5.- Be clear and concise
A good tagline should be short, direct and easy to understand , so avoid using complicated and confusing terms.
6.- Highlight the uniqueness of your brand
This phrase should be a reflection of what makes your brand special a denmark whatsapp number data nd different from the rest.
7.- Consider the tone of your brand
You also have to take into account the tone of the statement , which must match the personality of your brand (friendly, innovative, formal, etc.)
8.- Make sure it is easy to remember
Use rhymes, alliterations, and a pleasant rhythm to make your message easier to remember.
9.- Try different options
Create several options and evaluate which one best resonates with your brand and your audience.
10.- Get feedback from your team or clients
Get feedback from your team members and customers to ensure your tagline is having the desired impact.
