If you are a content creator, you need to think about how to provide value to your content. This could be free content, free promotion, or lead generation content .
If you're selling a SaaS service to a business, you need to tell them what it can do specifically for them.
"After conducting a content gap analysis on your blog, I found 100% active phone number list that there are several holes in your content that I believe could drive more organic shopping traffic to your products through your blog. I would like to contribute something for free to show you exactly the results I am talking about."
SaaS Company (Web Design) Example:
"I wanted to contact you because after reviewing your company's website, I found that due to your design and site speed, you are likely to lose visitors quickly. I would like to send you a free audit of the changes you can make to triple the results of clients I have worked with in the past."
As you can see in both emails, you are not asking for anything, but at the same time you are offering free work that will directly benefit the company. There is also a hint of loss aversion bias, which is a powerful persuasion technique that you can add to your pitch.
Call to action
A laptop displays an email interface, surrounded by icons of people and paper airplanes on a blue background.
Source: Uplead.com
YOUR call to action tells your reader exactly what you want them to do. The email was designed to guide them toward a yes or no answer.
You may experiment with open-ended questions depending on who you are and what services you offer, but remember: we want to keep things as simple as possible.
Example:
— Do you want me to send this?
— Do you want to see what I'm talking about?
"I can send it today, sounds good?"
There's psychology involved, too, but first and foremost, you just want to get your foot in the door. You want to show them what you can do, so they see you as a valuable person. After all, that's the only way anyone will pay you.
The goal is to make them think that if you can do so much for free, you can be successful in the long run.
Log out
As with the greeting, there is no need to think too much about signing off, just a simple "sincerely" and your name, followed by any contact details you wish to include.
Make it easy for people to find out about you if they're interested. Include a clear image in your signature, your website or portfolio, LinkedIn, email address, and phone number.
