If you want to improve your e-mail marketing strategies, you will need to start by personalizing all your communications as much as possible, and adapting them as much as possible to the specific needs of each user.
If you're still wondering why personalization is so important, the answer is simple: if you send emails that don't interest your users or that don't meet their needs, they'll end up unsubscribing, or even worse, labeling your communications as spam.
The best-case scenario you could encounter would be that these contacts do not read your emails, which also fails to meet the objective of your campaign.
Email retargeting records the behavior of your contact myanmar business email list base using cookies. It is very similar to personalizing, but it goes one step further, since you will not only notice how they respond to your messages, but you will also have information about how they browse, their behavior on the Internet, which products they are interested in or even if you share articles, which ones they read.
With this important information, your contacts will be able to obtain precise information from you about what interests them most, that is, eMail Marketing campaigns that are completely adapted to their needs.
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How you can use eMail retargeting
1. Install a cookie within the eMail
2. Install a cookie on your website
How you can use eMail retargeting
There are two different methods you can use to use eMail retargeting:
1. Install a cookie within the eMail
You can install a cookie from the email you send , so that when your subscriber opens their email, the cookie will be activated and trigger the series of actions you choose, for example showing your ads on certain banners when this user searches for similar products.
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The problem with this method will occur if the contact has an adblock installed on their browser, or if they open your email from an app, where the cookie will not be activated.
2. Install a cookie on your website
The other method is to install the cookie directly on your website , of course you must notify your users that you have done so. Once the cookie is installed, you will be able to obtain a lot of valuable information to offer complete personalization to your subscribers.
Remember that to use eMail Retargeting effectively, you don't need to be intrusive , so we can recommend using it as long as the user performs the following actions:
He/she reviewed the products on your website, but did not complete his/her purchase.
He abandoned his
They have a purchase history, so you can send them targeted campaigns to interest them.
Observe their interaction schedule with your website, so you can know the best time to send them your campaigns.
Know their browsing history, which will help you understand their interests.
A final but very important recommendation is to remind you that by law you must always notify the user of the use of cookies and have the express consent of the user to receive e-mail marketing campaigns from you.
