These are actions carried out by influencers that show their commitment to important social causes, which largely justifies their thousands of followers.
As expected, brands have identified this trend as a business opportunity by showing their commitment to society.
When an advertising campaign is led by such an influencer, the india phone number data credibility of the brand's actions behind it is greater. These people have authority in that environment, and the public trusts that they would not support products or services that do not truly respect their cause.
Influencers who give voice to these types of social situations also have a very important task.
As the saying goes, “with great power comes great responsibility.” Whether they are committed to the environment, human rights, inequality…
Every step they take is watched and used as an example by others. In this sense, they have a very special appeal for brands. Although not everything is positive. In this article we will look at both sides of the coin.
1 · The power of influencers in social marketing
1.1 ◆ They generate a positive impact on society
1.2 ◆ Improve brand positioning in social values
1.3 ◆ Increase the reach of brands
1.4 ◆ Posts go viral
2 · Influencers and social causes: The “dark” side
2.1 ◆ Being an influencer is not the same as being popular
2.2 ◆ From reality to “fashion”
2.3 ◆ The real reason for the problem
2.4 ◆ The influencer market today
3 · Examples of influencers and social causes
3.1 ● Greta Thunberg.
3.2 ● DeRay Mc Kesson.
3.3 ● Boniface Mwangi
3.4 ● Gurmehar Kaur.
3.5 ● Yusra Mardini
3.6 ● Ibn Ali Miller.
4 · Conclusions
· The power of influencers in social marketing
Companies and businesses also exert a certain power in social change through their marketing actions . Every day they are exposed to a more or less wide audience that listens to their voice and closely observes every step they take.
On the other hand, consumers have also become more demanding and when making purchases they pay attention to aspects that previously went unnoticed, such as the origin of materials or commitment to social issues.
For this reason, more and more brands are beginning to give visibility to their values, to invest in social marketing , and to work with influencers who help them to gain credibility. Although this is not the only benefit related to social media, it is important to know that…
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◆ They generate a positive impact on society
These types of influencers seek to raise awareness and share their convictions with the world so that they can help change situations that really concern them.
When we talk about influencers and social causes, we are referring to people who are looking for more than just a like.
In this sense, what they want is to improve some aspect of society and make the world a better place, worrying about issues such as pacifism, racism, pollution, the use of natural resources...
Here, brands can act as amplifiers and, while joining these movements and contributing to social welfare, see their name linked to circumstances that go beyond economic interest.
