So, if you are thinking about expanding your business to a neighboring country that speaks your same language, you must take into account cultural differences . For example, in Chile, the expression “pinchar” is used to mean “click” or in Mexico, for example, we sometimes say “liga” instead of “link.”
It's nothing that can't be understood, however it will be important for your audience to feel close and familiar with you.
Domain and structure
Defining the domain extension is also essential when planning your website. If at the beginning of your project you registered your domain with the country ending, for example tudomino.mx, it will be a bit strange if you want to expand to Colombia or Argentina with this same domain, don't you think?
If you want to expand to other countries with your own domain, you can register yourdomain.co and yourdomain.ar, continuing with the example.
The other option is to register an international domain such as .com; this way you can create subdomains for the countries that your business begins to conquer.
Just as we want to position ourselves in the minds of consumers and make them canadian biotechnology email list understand that our brand is present in their country, it will also be important for you to make Google understand this.
Let's suppose that your website, which started in Mexico, has excellent positioning within the famous search engine, but when expanding to Colombia, your website does not even appear in the first results on Google.
You will then need to begin international SEO optimization work , in which you can take advantage of the authority of your initial domain, but it is also important that you build your own domain authority.
[Tweet “Duplicate content is severely penalized by Google.”]
It is important to be careful with duplicate content. If you repeat content on another domain, Google will understand that it is duplicate content, and not original, so it is possible that your most recent domain will suffer a penalty from the search engine and make it more difficult for you to reach the top positions.
Payment or transaction infrastructure
This aspect is of utmost importance, especially if you are thinking of generating financial transactions outside your country.
In addition to being aware of the proper regulations, it will be important to offer local payment methods to facilitate access and security for consumers. There are different payment solutions that will help you process payments outside the country.
