Personalized, highly targeted marketing is now the trend in the fiercely competitive B2B marketing environment. And with all the focus on tactics, big calculations, and process optimization, a lot of information can be overlooked, including the basics. Among the basics is the question, “How do you ensure your sales and marketing are aligned to target a specific group of customers?”
At an even more basic level, what customer group do you start with? And for better business results, “what is your ideal buyer persona ?”
Think of the ideal customer profile as the ideal imaginary customer, a customer with the most successful and fastest time span of your sales funnel, who also doubles as a customer pool, and who are likely to bulk sms colombia become your best brand ambassadors. They are most involved in your growth, and are the most loyal to your brand.
Once you have this outlined, you should train your sales department to tailor communications to this league of customers and help them with your product.
It is estimated that sellers lose 50% of their budget due to unqualified staff. Having a buyer persona that details who you would prefer to offer your product to in a personalized way would help you avoid unnecessary expenses, you could align your sales and marketing efforts, and you would have more room to invest in marketing.
Do you have sales? Buckle up because we're going to show you what customer profiles are and how you can design one properly!
What is a buyer persona?
Imagine you're giving milk to lactose intolerant people. What happens when you don't really know who you're selling to (your customers)? Not surprisingly, research by Tech Validate found that 99% of marketers think having a customer profile can define your marketing campaign.
Not to be confused with what a buyer is; an ideal buyer persona (or ideal consumer profile) helps you define your customers' purchasing patterns, pain points, demographic data, geographic information, and even behavioral data (this is information related to your customers' behavior and beliefs).
A customer profile is defined and contains very personal information, including name, avatar and personal information, to fully understand why they are suitable for your products.
