Brands are increasingly adopting a variety of SEO strategies for YouTube. After all, who wouldn’t want to be among the top search results on the leading video platform on the Internet?
YouTube is an Internet phenomenon. Created in 2005, it won over so many users that it caught the attention of Google. It didn't take long for the search engine to buy it in 2006 and transform it into a giant.
The platform played an essential role in transforming videos belarus email list 135858 contact leads into one of the main content formats, both for consumption and for Digital Marketing .
Thanks to him, videos became democratic: today, any person, or brand, can publish and view an infinite amount of audiovisual content on the web.
And with so many videos on the platform, YouTube was forced to organize all that content into its search tool.
To have a good experience on the platform, users should easily find the videos they are interested in. That is why the platform created an algorithm capable of positioning the best content for each search.
Thus, today, channels have a challenge: those who want more visibility must adopt video optimization strategies so that they appear better positioned .
We know these strategies as SEO for YouTube. And that is what we will talk about in this article.
Join us now and learn all about the topic!
What is SEO for YouTube?
Before we look at what SEO is for YouTube, it is worth first understanding what SEO is.
Search Engine Optimization is the set of user experience optimization strategies , which aims to improve the positioning of a page in search engines.
It includes programming , design , content production and links to other websites , so that search engines consider that page to be the best result for what the user is looking for.
Of course, when we talk about SEO, we're aiming to conquer the top positions on Google. After all, that Internet giant dominates more than 90% of searches worldwide. Bing, Yahoo! and Baidu are other search engines that take up the rest of that number.
Google has a mission : "to organize the world's information and make it useful and accessible to everyone." In other words, by crawling, indexing and ranking web content, the search engine wants users to find the best results for their searches.
To do this, Google developed an intelligent algorithm capable of identifying pages that offer a good experience and eliminating from the results those that use spam, plagiarism or other malicious practices.
With that being said, let’s now understand what SEO for YouTube is.
Search engines exist in many other places on the Internet. When you enter a website, for example, there is usually also a search engine there that crawls the internal content. Likewise, on social networks , there is also an internal search engine .
This is also true on YouTube, which offers its own search system to make it easy for users to find the channels and videos they want .
