2.3. Limited-time deals
Urgency is one of the most effective psychological triggers for an ecommerce business, and limited-time deals are an excellent way to harness this power. By putting a time limit on your offers, you can push customers to make a purchase decision quickly, reducing the likelihood of cart abandonment.
You can reward early shoppers with special deals that are only available for the first few hours of Black Friday. This can help you kickstart your sales and build momentum throughout the day.
Use countdown timers on your website to show exactly how much time is left before a deal expires. This visual cue can spur customers to take immediate action.
As the Black Friday weekend draws to a close, launch a “last-chance” promotion mobile numbers database to capture any remaining sales. This can target customers who are still undecided or those who may have missed earlier deals.
Your most loyal customers deserve special treatment, and Black Friday is the perfect time to reward them.
Give your VIP customers early access to your Black Friday sale. This not only makes them feel valued but also helps you secure some early sales before the general public even starts shopping.
For example, Sephora gives members of their Beauty Insider program a chance to shop with exclusive discounts before the general public during their annual savings event. The higher a customer’s Beauty Insider tier, the earlier they can shop and the bigger the discounts they receive.
Sephora holiday shopping season savings event
You can also use your customer data to create personalized offers based on past purchases. For example, if a VIP customer frequently buys skincare products, send them an exclusive deal on your latest skincare bundle.
