Co-founded by YouTube titans Logan Paul and KSI, Prime Hydration skyrocketed to success, reaching a staggering $250 million in sales within its first year.
Recently, there have been signs of a decline, leaving many to wonder: was Prime’s success just a flash in the pan?
Even if it was, there are still valuable lessons new zealand whatsapp number girl to learn from the brand about generating hype. In this article, we’ll break down the strategies that fueled Prime’s meteoric rise.
Let’s get started!
Step 1: Leverage existing influence
Prime Hydration’s launch wasn’t just about introducing a new product—it was about harnessing the power of an already captivated audience.
Logan Paul and KSI didn’t have to build their customer base from the ground up. Instead, they tapped into a loyal following of almost 50 million YouTube subscribers who were already engaged and eager to support their latest venture.
Logan Paul YouTube subscribers
KSI YouTube subscribers
This strategy of leveraging existing influence offers several key takeaways for any brand looking to make a big impact from the start.
Build your audience before you need it
By the time Logan Paul and KSI launched Prime, they had spent years cultivating a relationship with their followers, establishing trust, and creating content that resonated.
