For other brands, the lesson here is clear: start building your audience before you need it. Whether through social media, email newsletters, or community events, nurturing a following in advance can make all the difference when you’re ready to launch a new product or service.
Create buzz before the big reveal
The build-up to Prime’s launch was masterful. By gradually new zealand whatsapp numbers releasing teasers and snippets, the founders created anticipation and curiosity. This pre-launch buzz ensured that by the time Prime was available, there was already significant demand.
Prime teaser on Instagram
The lesson here is to create excitement before the official launch. Use countdowns, sneak peeks, and exclusive offers to generate interest and get people talking about your product before it even hits the market.
Leverage your influence, no matter the size
While not every brand has the advantage of mega-influencers like Logan Paul and KSI, the principle of leveraging influence still applies.
Whether you have 500 or 500,000 followers, the key is to maximize your reach by engaging people who are already paying attention.
Micro-influencers, niche communities, and even loyal customers can become powerful advocates for your brand if you approach them with the same level of care and attention.
