Are the follow-up actions clear? Then it is time to put these actions into practice. Just as investment information from the past does not guarantee the future, this is also the case for taking follow-up actions on existing data. It may therefore happen that (despite your excellent analysis) you still have to make adjustments. You can do this by means of experiments. By testing your results, you can see on the basis of smaller samples whether certain follow-up actions indeed provide the desired result. If not? Then you can make adjustments.
The right mindset
Working data-driven requires a different mindset . On the one hand, collecting data is important, but what makes the data-driven marketer different is that you learn by doing instead of by thinking. The book Data-driven marketing does not tell you what to do but gives you all the important tools to learn what works and what doesn't for your business.
As Oosterveer points out: “Marketers who expect data-driven marketing to be a ready-made answer will be disappointed. It can’t be, because there is no golden formula that is there for the taking. Moreover, greece telegram data success is something different for everyone. However, data-driven marketing does help you find that golden formula.”
The book is chock full of step-by-step plans, examples and tools that you can start using right away. Danny also shares more information about big data and privacy legislation, an issue that many data-driven marketers face. Ultimately, people are more important than tools. That is why you will also find the ideal profile of a data-driven marketer. For the most difficult part, namely determining the right metrics, Oosterveer has created an appendix in which the metrics are explained based on the customer journey. The appendix alone makes purchasing this book worthwhile. And remember: measuring less is sometimes knowing more. Also take the user experience of the visitor into account.
Do you want to work successfully based on data & analysis?
By continuously optimizing based on data, you discover what works best. During the Data-driven marketing (basic) training, you will learn the analysis skills you need as a marketing or communication professional. Want to know more?
